|
 |
How To Write & Market With Articles | Top Authors | Home | Sign Up for a free account or learn more | Member Login | Article Submission Guidelines | Site-Map | | How To Site-Map | |
|
|
 |
Why You Need an Article-Marketing Strategy before Posting a Single Article Online II
This is Part 2 of a 2 part article - Read Part 1 athttp://www.promotewitharticles.com/strategy100.html Write for the Non-Human Reader Articles should be written to cater to two dissimilar typesof readers - humans and search engine spiders. Each respondsto information in their own ways. How one attains the bestof both goes to the heart of your article strategy. People want articles they read to be useful, timely, andrelevant. Writing quality (with wit, persuasion, emotionalimages, etc.) matters to them. But that's of no concern tothe spiders. Readers who like what you've written are likelyto come to your website - maybe even buy something. Yet, thebenefits received from search engines are just as important. Search spiders are attuned to links, keywords, and Page Rank(the popularity of sites that link to yours). Decide whichkeywords or recurring theme to build every article aroundbefore starting to write. That amplifies your search engineoptimization (SEO) and pay-per-click (PPC) efforts. Multiplearticles can draw attention to a wide array of pertinentterms. What Search Engines Do for Your Articles - Track your keywords as they appear in posted articles - Deliver links to you in response to relevant queries, thereby sending targeted traffic to the site - Find your site through links from posting sites - particularly important for a new or low-traffic website - Show the places that publish your articles - Increase your Page Rank as high-quality links are established - Raise your site in the rankings as more and more articles appear Decide Where to Submit your Articles Who (human) are you writing for? Narrowly definingappropriate interest groups will dictate what spin to use.Unless that's clear, blasting out articles is too hit ormiss. For example, if writing about electronic games forchildren, your emphasis will be very different if writtenfor parents, schools and institutions, or the kidsthemselves. Clarity about your audience determines where to send yourcreative output. Article Marketing Academyhttp://www.promotewitharticles.com/howto.html offersextensive lists of where and how to post your articles. You'll soon learn which sites actually publish yourcontributions, and which drive traffic to your site. Yoursubmission list keeps growing with every completed article(becoming more valuable to you all the time). At some point,your name-recognition and expert status kick in. Watch Out for Contradictory Messages Maintain a consistency of message from one articles to thenext, that is also in synch with your website personality.If your article promises a mother lode of answers, makecertain they can be easily found, once a reader visits yourwebsite. Confusing navigation or a sour note can quicklyundo whatever good your article accomplished. Recycle Your Articles to Work Harder Posting your articles online is just the start. Even beforeyou've written them, plan off-line ways to recycle that sameinformation. When I write articles for clients, I encouragethem to use it in as many ways as possible. Don't neglectyour customers who aren't Internet savvy. Re-package Articles Multiple Ways - Send to local publications as press releases or PR - Submit to trade journals - Create handouts to be provided at your store or with services - Collect them into handouts or flyers to sell or give away - Reformat them as hints, booklets, tutorials - Incorporate them into speeches or classes Monitor the Results A strategy only makes sense if you also keep track of what'sworking. How many websites actually publish your article andlink back to yours? (That's easy to determine. Conduct aGoogle or Yahoo query with your article title in quotes.Continue to log where it appears for several months afterposting.) Spelling out an article promotion strategy makes yourInternet and traditional promotions work smoothly together.And it assures that the needs of both search spiders andreaders will be satisfied. The right time for planning isbefore starting to write any articles. I can help you withthat. http://www.promotewitharticles.com/consult.html Your carefully-crafted strategy assures that a steady flowof articles supports your multiple business goals. Best ofall, you don't have to wait long to see people and searchengines responding to what you've written. That's bound topay off, and keep paying off... (c) Lynella Grant, 2005 Part 1 includes writing multiple articles and meshing onlineand offline marketing methods. Part 1 of 2,http://www.promotewitharticles.com/strategy100.html --Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719) 395-9450
MORE RESOURCES:
Writing-Articles - Google News |
|
|
|
RELATED ARTICLES
Ten Steps to Writing a Winning Top Ten Article Have ever wished that there were a formula for crafting your expertise into a Top Ten article that will showcase your knowledge, cement your credibility and promote your products and services?1. Find a problem to solve. Writing For Dollars -- A Freelancers Guide If you have writing skills and want to use your skills to earn some income for yourself and families, we offer a few tips here. You can get some good opportunities from your local area and from Internet. Ive Got An Article To Submit, Now What Do I Do With It? (6 Tips) You submit it, that's what you do! And submit it to as many article directories as you can. (More submissions = more exposure) The more directories you submit to, the better your chance of having the right ezine, newsletter, or website publisher reading your article and using it. How to Use Articles to Generate Free Traffic to Your Website Writing articles that are available for reprint is an excellent way to generate traffic to your website. Webmasters,ezine publishers, and bloggers are always looking for quality content. Article Publishing Is A Key Component Of Internet Marketing Frequently when I am communicating with other webmasters and I bring up the subject of writing articles, I often get a response like "I'd rather have a root canal, I just can't write", or "my spelling is horrible and my grammar is not much better". In myview, the first excuse is just a matter of attitude. Lots of Extra Money Waiting to be Made from Writing $5 Articles There is probably no easier way of earning extra money online. Yet many people ignore online writing and lose all that extra money, mainly because they get put off by those single digit dollar rates. Do Free Articles Work? Take a look around the Web and you'll find thousands upon thousand of articles, every one of them appearing on any number of websites. These are known as 'free re-print articles'. Top 7 Tips For Submitting Articles Online Online PR in the form of website and ezine article placement can be a great way to build your personal brand. You showcase your expertise in the article and raise your status. Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. Writing Articles Can Improve Your Online Marketing and Sales Many people which in online business world find difficulties in searching long-term and continuous earnings.According to research which have been done, one of the way of people market its product and become rich through internet are by writing articles. Article Writing: How to Sound Like the Expert You Are You, too, can become a recognized expert in your specialized field. How? By writing articles that get published on the internet! Millions of people are gobbling up internet articles right now. Exposing Your Expertise Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you're published in many credible outlets. Make Money Online Using Keyword Articles Routing traffic to your web page is incredibly important in order to make money online. However, you probably have noticed that getting your web page noticed and returned as a high ranking result from the search engines is difficult. Article Writing: SEO, Expert Authors and the Dumbification of the Internet Article authors who use SEO (Search Engine Optimization) keywords to attract attention and falsely position themselves as experts, are like impurities in the water, clogging up the pipes. This is indeed a sorry situation. Writing Articles for Ranking I have seen the question asked so many times. How do I get links without having to resort to reciprocals? There are actually multiple ways but for the purpose of this article I will be discussing just one, writing articles. Publish Articles on Numerous Subjects and Attract More Readers Writers have one basic need -- readers. We all want more of them. Article Queries That Sell Queries are not written like business letters or emails; they are specifically designed to sell your articles.Every query should be:Written for the appropriate marketA fresh ideaSkilfully presentedWritten in a competent style, andA good example of the writer's research skills. Secrets About Freelance Writing They Dont Want You To Know The first step to getting published is to find your market. Find a magazine you are familiar with and read the guidelines, read the magazine and as many issues as you can. Writing Articles that Get Read Writing articles is one of the best and most effective waysof promoting your business because it does three things:*Brands you as an expert. *Makes your marketing effortsviral. Writing Articles for the Search Engines This is precisely what I am doing here today (and every other day in my life)! I am writing to share my experience and hopefully, my knowledge and information can help some others who are in need of such information and advice. Writing is a very powerful way to connect with people and we can use it to not only share information but promote ourselves.
|
| Site Home | How-To Home | How-To SiteMap | Contact us | Site Blog | Support Forum I | Forum II | CA Article Archive | Marketing Portal | Sign Up & Submit Articles For FREE | Learn More - Benefits of Using This Article Directory | Submit Articles | Member Login | Top Authors | Most Popular Articles | Submission Guidelines | Ezine Notifications | Article RSS Feeds | New Stuff | About us | Link To Us | Privacy Policy | Terms of Service | Search Engine News | IT Certification Tools | Web Hosting | CA Downloads | Amazon - UK | Amazon - US | Lowest Cost Mall | FREE Web Services & Tools | SFI Marketing | Mega MarketPlace | Webmaster Coding Tools | Tools For Creating Wealth Online | FREE Weekly SEO News | SEO Tool Collection | Top 100 Marketing Sites | FREE Webmaster Tools | |
 Site Design & Maintenance: | Apondo Designs | Bookmark Us! | Link To Us | Tell A Friend! |
                          |
