|
 |
How To Write & Market With Articles | Top Authors | Home | Sign Up for a free account or learn more | Member Login | Article Submission Guidelines | Site-Map | | How To Site-Map | |
|
|
 |
Writing for the Internet - How to Market Yourself on the Web
Writing articles for online newsletters and websites can be a low cost, effective and powerful way of marketing yourself to new clients. Writing for the Web, however, is quite different from writing for other formats. For example readers tend to scan texts more. Often one search can uncover a number of relevant or not relevant articles instantly. The reader must then sift through and find the appropriate ones quickly, offering little time to actually read your article unless it passes the initial scan. If you want to make the most of the opportunities the Internet provides, here are 12 tips on writing articles for the net: 1. Turn your knowledge into articles. Take your unique experiences and ideas as an expert in your field and turn them into at least 10 articles. Brainstorm 10 different topics you could confidently speak or write about based on your hard won knowledge. These topics may not be related but will give you a better idea on areas you are confident on writing on. 2. Start with an informal outline of the main points. The hardest thing about writing articles for the net is getting started! Use a blank piece of paper and a mindmap to work out key themes and points. Add detail later. Sometimes several articles will come from one brainstorm as you identify linking themes or different angles to take on a subject. 3. Research websites. Look for websites or e-newsletters that are content hungry and will publish articles by others. Target sites matching your target audience and tailor your article to suit that audience. 4. Clarify the logistics. Contact the editor and clarify the length, style and how much promotional material you can use in your articles. Length will vary from 200 to 2,000 words, with between 400 and 800 words being most common. Often the editor will erase any information from your articles, promotional or otherwise, if it does not fall within the boundaries of the site. It is best to know your limits to avoid having articles taken apart by another party or not posted on the site at all. 5. Keep it short, keep it simple and keep it active. Remember people don't read computer screens they scan them. Keep your writing style simple and active. Use an active rather than passive writing style. This all starts with the subject line. When a recipient or scanner sees your subject line, you will have their attention for about 2 seconds. Make every second count. After the heading use shortsentences and bullet points to keep concepts simple. 6. Use a Dictaphone or voice recognition software. If you are really busy, use a Dictaphone or other technology to get your thoughts down. I have found this a great way to get articles written during those times you are traditionally not very productive. Use a virtual assistant or ghost writer to actually write the article.Remember it is your ideas and experience readers want, they don't care how the ideas get from your head onto the computer screen. Focus on high value work. 7. Provide solid, practical advice. Avoid waffle and useless, irrelevant information. Focus on practical tips and ideas. Use dot points and numbering. Make your article as easy to read as possible 8. Personalise. Use personal stories, metaphors or examples to highlight key points. They make intangible ideas more real. 9. Customise. Tailor your articles for key targets - for example engineers, scientists or accountants. This includes adapting language, using relevant examples and taking new angles on a subject so the market can relate to it. 10. Timing. Timing is everything for news and e-newsletters are no different. Use news events or seasonal angles to make your material more relevant. For example we had great feedback from an article on goal setting in January because this is a great month for planning the year ahead. 11. Be proactive. Always spend time writing articles. It is money well spent and far more credible than advertising. 12. Use links and provide contact details. Always provide a link back to your website and summary details on your background and how people can contact you. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
MORE RESOURCES:
Writing-Articles - Google News |
|
|
|
RELATED ARTICLES
In Search Of Ideas For Articles Finding something to write about can be frustrating for all writers from time to time.I have made a list of a few suggestions for those days when the well seems to be running dry. Ten Steps to Writing a Winning Top Ten Article Have ever wished that there were a formula for crafting your expertise into a Top Ten article that will showcase your knowledge, cement your credibility and promote your products and services?1. Find a problem to solve. Five Tips to Write Winning Web Articles Looking for another no cost promotional tool? Your fee will simply be an investment of a small block of your time and writing what you know most about. But there are a few things to keep in mind when writing for the web. Finding Your Way Through Online Articles For me, to decide to start a home business was easy. Learning how to do it wasn't. How I Became An EzineArticles.com Platnium Member in One-Hour Flat & How You Can Too [Disclosure: I went into EzineArticles.com very innocently. 7 Important Elements of Any Article - Miss Just 1 Element and Your Article is Doomed These 7 Important Elements are your Blueprint to Article Writing Success. By Applying these 7 Key Elements anyone will be able to craft Articles for Re-Distribution on The Internet. Publishing: Changing realities (II) There is some wisdom in saying that when you are in the jungle and are faced with a hungry bear, you'd better be good at thinking on your feet. If you're not strong, be quick. How Article Marketing Will Make You a Fortune Article marketing-the simple act of writing one 400 word article and submitting it to various sites-is the surprise online marketing medium of the past year. For a couple years, new marketers have been advised to promote their businesses by writing and distributing articles. Energize Your Mind With Inspirational Writing Exercises Feeling uninspired? Like you're stuck in a rut with your writing?Free your inner creativity by trying some exercises to invigorate your writing.As I said in my article Stimulate Your Writing With Some Creative Exercises at - http://www. Marketing Articles: Promoting Your Site Twice! I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once!So how do you Market Your Site twice?Simple.. $1036 in 12-hours From Writing A Single Article Would it be worth it to master a technique that places the power of generating a flood of consistent, highly targeted and rabid traffic squarely in your hands?As an online marketing professional, your time is valuable,and you need to focus on what works, that's exactly why this technique is so powerful.To be truthful, the $1036 in 12-hours is an accomplishment I can happily say is not abnormal these days - what is niceabout this example is that it was a Sunday (typically my slowest day for sales) while I was gone the entire day to a local festival here in my hometown of Ottawa, Canada. Article Marketing for Real Writers: Launch Your Freelance Career! Looking to build your freelance writing career but don't know where to begin? Maybe I can help.Let's start with a perspective on web exposure and your business. Writing Ezine Articles - 4 Reasons Why You Should Do It Anyone who's been in the business for 2 or 3 months certainly has a lot of information that he or she can share with others, especially newbies. So why don't you take advantage of it?Here are the 4 reasons why YOU too should start writing articles in Ezines to attract more visitors to your website:1. 7 Invaluable Tips: Getting Your Articles Published Online When you have to share what you've created, where do you begin? Have you ever just felt like the top of your head unhinged and poured its contents onto paper? Like a parent you protect every single word written just like you want to protect a baby. Your article is a masterpiece of expert personal knowledge sure to change the way the world thinks about your product or service. 5 Simple Ways To Get Ideas For Awesome Articles! 1. Participate in chat rooms related to your targeted audience. Article Marketing: Why 2 URLs Equal Pure Champagne If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles.But, if you're including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne. 7 Steps To Writing Articles That People Just Have To Read This may come as a surprise.. Writing Articles - Two Aspects Of The Surge Writing articles for publication on the Internet is, at the time I write this, every Internet marketer's favourite way to get free publicity for his website. If you are an Internet marketer and haven't heard the buzz that's going around about writing articles, where have you been? No, forget I asked, there can't be a single Internet marketer hasn't heard that writing articles is an essential part of website promotion. Should You Hire a Famous Writer or Write Your Own Articles? Proven and Exceptional Click-Through ResultsTesting has proven again and again that promotional articles generate more click-through traffic than standard ezine advertising. And it is much cheaper than standard ezine advertising, even if you are paying someone else to write and distribute your articles for you. Promoting Your Affiliate Programs with Articles If you are not creating articles for your website and your affiliate programs, you should. Why? Even though it may seem like a lot of work, and it may take you time to build -- articles add a valuable commodity to your site -- content.
|
| Site Home | How-To Home | How-To SiteMap | Contact us | Site Blog | Support Forum I | Forum II | CA Article Archive | Marketing Portal | Sign Up & Submit Articles For FREE | Learn More - Benefits of Using This Article Directory | Submit Articles | Member Login | Top Authors | Most Popular Articles | Submission Guidelines | Ezine Notifications | Article RSS Feeds | New Stuff | About us | Link To Us | Privacy Policy | Terms of Service | Search Engine News | IT Certification Tools | Web Hosting | CA Downloads | Amazon - UK | Amazon - US | Lowest Cost Mall | FREE Web Services & Tools | SFI Marketing | Mega MarketPlace | Webmaster Coding Tools | Tools For Creating Wealth Online | FREE Weekly SEO News | SEO Tool Collection | Top 100 Marketing Sites | FREE Webmaster Tools | |
 Site Design & Maintenance: | Apondo Designs | Bookmark Us! | Link To Us | Tell A Friend! |
                          |