|
 |
How To Write & Market With Articles | Top Authors | Home | Sign Up for a free account or learn more | Member Login | Article Submission Guidelines | Site-Map | | How To Site-Map | |
|
|
 |
Article Marketing: Why 2 URLs Equal Pure Champagne
If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles. But, if you're including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne. One of the first rules of marketing, which applies whether you're writing sales copy or an article to promote your business, is to give your reader one simple message and, having delivered that message, to clearly ask that reader to take one single action. For this reason, people often believe that your article resource box should contain just one single call to action and, accordingly, just one single URL link. And I would agree wholeheartedly, if it were not for one simple thing - the search engines. Yes, article marketing is indeed about getting your message out to as wide an audience as possible so that they can read it and, hopefully, click through to visit your website. But it is also very much about getting your article posted on websites across the internet and building links to please the search engines - particularly Google and Yahoo. Now the subject of building links to please the search engines is a little beyond the scope of this short article, but I'd like to give you just one example of why I believe that you're leaving money on the table if you don't add a second link to your resource box. Suppose your article is posted on a website and that the page containing your article has a PR (Google Page Ranking) of say 4, which is derived from a points score given to the page by Google. For a PR4 page this score could fall anywhere within a fairly broad range, but might for the sake of illustration be 3000 points. This page, through your resource box link back to your website will pass some of that PR to your own website page. Exactly how much will depend on a number of factors, including the total number of links on the page that contains your article. But, If there are a total of 10 links, then your resource box link could pass somewhere in the region of 250 points back to your website page. Enough to give that page a PR3 ranking from this one link alone. But suppose that instead of having just a single link in your resource box you have two. The page containing your article will now have a total of 11 links and each will pass a slightly lower score, of perhaps 230 points, but this is still enough to give not one but now two pages on your site a PR3 ranking. Now take this small illustration and imagine your article being posted on hundreds of websites, many with little or no PR, but others adding your article to PR4, PR5 or even PR6 pages. If you think that getting your article on a PR5 or PR6 page is dreaming believe me it isn't. I know from experience that this article will appear on several PR5 and PR6 pages within 24 to 48 hours of my submitting it. Now, take this illustration one step further and image submitting not one article, but hundreds of articles. While article writing is still very much about getting your message out to a wide audience of readers, it is also increasingly about building link popularity with the search engines and gaining PR to raise your profile in the search engine listings. Love or hate the search engines they play an increasingly important role in promoting your business and your article resource box can play a vital role in ensuring that you get those champagne top listings, rather than those orange juice second page spots. Donald Saunders is the author of a number of Internet Marketing guides including 20 Major Marketing Mistakes. Writing articles is one of the keys to your internet success, but submitting those articles is hard work. Follow this link and discover the secret to easy article submission.
MORE RESOURCES:
Writing-Articles - Google News |
|
|
|
RELATED ARTICLES
Ten Tips Articles "Ten Tips" articles are the easiest piece to write because they are made up of only an introductory paragraph, your Ten Tips, and a conclusion. Print editors love these because they can easily be shortened if there is a lack of available space. How Your Online Business Can Generate Loads Of Free Traffic From Articles The biggest challenge facing any online business today is how to generate enough traffic and leads for the business to succeed.By the time the online business owner is through with paying to establish their new business, there is hardly any cash left for the most important task that has to be undertaken by every brand new enterprise, which is advertising to generate leads and ultimately badly needed customers and clients for the new online business to take off. The 2 Headed Dragon: Let Others Publish Your Material and Keep Your Site Unique Is Putting your Articles in the Public Domain really a Two Headed Dragon. A very popular and economical wayto get exposure is to write articles that you allow otherwho are searching for content to publish on there web pagesThe Question is does allowing others to publish your Articles make your web page less unique since it containsthe Same Article. What Can a 13-Year-Old Kid Teach Us About Article Marketing? Yesterday I met a 13-year old boy with a devilish grin who told me he "makes a little money off his classmates sometimes.""How so?" I asked, intrigued. How to Use Autoresponders With Your Articles Now that you see that articles are the number one way to promote your business, think again about how people can get them even more efficiently.Knowing that your targeted potential customers go to Web site in their field, you'll want your articles posted ready to show that you are the savvy expert in your topic. Ezine Publishers Want These 5 Things From Article Authors/Writers Want your articles to get picked up and reprinted by top name brand ezine publishers? While there is no shortage of authors willing to give their articles away for free with hopes of attracting ezine publishers who will pick up your article to send to their list as supplemental content or 'guest expert' - there is a gap between two very different types of articles:Type 1: Those That Get ReprintedType 2: Those That Get Passed OverArticle marketing can help you achieve fame, traffic, credibility, sales, referrals and much more, but not if your articles don't make it into viral distribution.Here are the top 5 factors that ezine publishers look for when they decide which articles to publish: 1) Does the article have zero self serving links in the article body? If so, good. Article Marketing: the BETTER Offpage SEO Solution Been reading up on SEO? If so, you know that there are one of two major strategies for bumping up your website on the search engines. One is onpage optimization, which involves plumping up your website's headlines, subheads, alt image tags and content with popular keywords. Writing Ezine Articles - 4 Reasons Why You Should Do It Anyone who's been in the business for 2 or 3 months certainly has a lot of information that he or she can share with others, especially newbies. So why don't you take advantage of it?Here are the 4 reasons why YOU too should start writing articles in Ezines to attract more visitors to your website:1. Direct Sales Reps CAN Write Articles - Heres How! We all know that article writing is a great way to promote our businesses AND helps establish us as an expert in our fields. But, just because we know how important it is to our business doesn't necessarily make us able to do it. Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style A Consultant could be an expert about absolutely anything.Calling yourself a "consultant" demands further clarification. Article Writing Dos and Donts Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy, keep the following Do's and Don'ts in mind. Everything I Needed to Know About Article Writing I Learned from My English Teacher By now you probably understand how important writing for trade publications is to establishing credibility in the home business world.On to the first hurdle: how do you get past that HUGE writers' block? How do you know what to write about, and how do you make it unique, informative and interesting?Remember how you resisted writing those reports in school, insisting that you would never need to know how to do that in "real life"? Welcome to the real world of business writing. 10 Article Writing Quirks Much has been touted about the effectiveness of article writingin the promotion of their business. While everyone raves aboutits benefits I'll look into a few quirks. Checklist for Writing Articles That Get Read When writing articles for publication, it is important that you bear certain matters in mind. If you want to write a good article that stands a good chance of publication you need to take the following into consideration before, when you are in the process and after completion:Have you formed a full idea on what you want to write about? Which subject? Which topic?Do you know where or how to find facts or material for your article?Have you collected sufficient raw facts/data for your article?Have you considered the article's audience / market? Will it interest or captivate your readers?Does your article have a main idea and secondary ideas?Have you written enough to give readers quality and credible information?Does the article offer any new, refreshing and useful advice or ideas?Are paragraphs short, well arranged and flow smoothly from each other? Are sentences short and well constructed? Is punctuation all right and there are no grammatical mistakes?Is your article descriptive? Is it sensational, thought provoking, emotive or inspiring? Does it evoke happy memories, sadness or inspire readers to action?Have you revised the article to flush out irrelevant ideas, strengthen your points and checked it for any errors?Does your article content infringe any law? Copyright? Libel?Has the article undergone rewriting through several drafts to polish it?Does the article make sense?About The AuthorAbdallah Khamis Abdallah is a freelance copywriter and ghost writer. Wise Article Marketing Strategies If you are an article writer, you may have been submitting your articles to ezines in order to get your name out there. Ezines are wonderful in that they give the unpublished author the opportunity to market their name without the expense of advertising. Article Queries That Sell Queries are not written like business letters or emails; they are specifically designed to sell your articles.Every query should be:Written for the appropriate marketA fresh ideaSkilfully presentedWritten in a competent style, andA good example of the writer's research skills. Interviews with Well-Known Ezine Writers #2: - John Colanzi MS: John, you must be one of the most prolific EzineWriters on the Web - I see your articles nearly everyday inthe article lists and in dozens of Newsletters. How longhave you been writing Ezine Articles?JC: I first started writing ezine articles around 1999. So You Want to Be an Author - These Are the Easiest Types of Articles in the World to Write Being an Internet Article Author is far and away the best way to get noticed quickly by the Big 3 Search Engines. Anyone can Create Enumerated List Articles. SureFire Ways To Get Free Publicity Using Articles Free publicity can help to spread the word about your name and business. There are many ways in which you can publicize your web site at no cost. Ambition versus Dedication All writers aspire to recognition, but are we dedicated? Ambition is simply the drive or strong desire for something. It is the enthusiastic wanting, that yearning felt in every pore, every cell in our bodies toward a specific aim.
|
| Site Home | How-To Home | How-To SiteMap | Contact us | Site Blog | Support Forum I | Forum II | CA Article Archive | Marketing Portal | Sign Up & Submit Articles For FREE | Learn More - Benefits of Using This Article Directory | Submit Articles | Member Login | Top Authors | Most Popular Articles | Submission Guidelines | Ezine Notifications | Article RSS Feeds | New Stuff | About us | Link To Us | Privacy Policy | Terms of Service | Search Engine News | IT Certification Tools | Web Hosting | CA Downloads | Amazon - UK | Amazon - US | Lowest Cost Mall | FREE Web Services & Tools | SFI Marketing | Mega MarketPlace | Webmaster Coding Tools | Tools For Creating Wealth Online | FREE Weekly SEO News | SEO Tool Collection | Top 100 Marketing Sites | FREE Webmaster Tools | |
 Site Design & Maintenance: | Apondo Designs | Bookmark Us! | Link To Us | Tell A Friend! |
                          |
