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You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. They want and need your articles. This is a promotion marriage made in heaven. But you will have a much better chance of being chosen if you write an article that solves a problem for your audience. Give each article an angle. Let's assume they are business people like yourself who need a problem solved--to stop procrastinating, write a book, promote their business, develop a loving relationship. Part one of this article is available at www.bookcoaching.com/freearticles/article-61.shtml. What Format Suits You? 6. Write an article about mistakes business people make and their solutions. A favorite of Online readers because they want to avoid costly mistakes. Here's a few samples: "Five Book Back Cover Mistakes," The Two Biggest Web Site Mistakes," and "The Seven Mistakes Writers Make and What to do About Them." Always give solutions for the mistakes. 7. Take an excerpt from your fiction, poetry, or other book. Not all people want to write articles. Set up a dramatic incident from your story, then put "Excerpted from "Title of your Book." Or, take a page or two that shows your hero in action or in conflict. Conflicts include with others, with self, with nature, with technology or with fate. People love conflict, which leads to action. Remember the who, what, where, when, why and how of your story. Create any one of these into a short piece. One client wrote a memoir on growing up during the Great Depression. She wrote a short article on the New Deal by Roosevelt to attract people to her book, because history lovers would read it. 8. Write a list to help your audience succeed in meeting a challenge. Think titles such as, "The Five Must Packs for the Tropics." "Seven Kinds of Massage--Which is Best For You?" Try odd numbers up to nine. Online readers will enjoy a list of the top ten...." 9. Rewrite your article to a different audience. The best way to tweak your article this way is to copy and paste it into a new file. Now you have writing already up and it's easier to add to some words than start from scratch. Your Online audience of small business people can be narrowed to service businesses, product businesses, professional coaches, consultants, health professionals, then different ages. Think outside the box and win new fans from new audiences. 10. Write a mini sales letter article. Choose a topic, title, and thesis. For instance, "Conquer Procrastination Through Prioritizing." You know have identified a problem. Aim your article at one audience, such as business people. Start your article with a hook. Ask a question that reflects your audience's challenge that they need help on. Follow with more on the background of their need or situation. Then deliver several solutions. You now have an article that your audience will pay attention to and click to your free offers in your signature file. You have ideas for your article format. Now choose an outstanding title and include the largest benefit to solving a challenge in the title. No matter who your article is aimed at, it is well on its way to being a top Online and offline promotion method for your business. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
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RELATED ARTICLES Content and Articles to Improve Revenue It is important for all webmasters to realize that if they wish to run an effective advertising campaign that will pay off you must have targeted advertising and effective website content.Writing content is one thing, but using it effectively on your website is an entirely different subject. Your Resourcebox Giving You Profits? Rule number one - You must write ezine articles and submit them to publishers and content sites.Rule number two - You must include a resourcebox that gives you profits, subscribers, link popularity etc or what ever you want from your resourcebox. The Real Reason You Should Be Marketing With Articles Article marketing has become very popular of late, especially with the explosion of a couple major article sites and publishing of some serious tools and resources that will better help marketers to use article marketing in their repertoire. 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A few have mentioned the effects articles can have on the links to your site and therefore your search engine rankings. 13 Techniques That Boosts The Power Of Your Resource Box! ***What is the Resource box?'Resource box' is an information box about the author of the article. You will see this resource box at the end of the ezine articles. Discover How You Can Write an Article That Will Excite Your Target Market and Make You Money! I am often approached and asked, how do I write an article that will get published in other peoples ezines, newsletters, newspapers or other publications, and it's a VERY good question as it's not a case of sitting down and writing just anything - there are some tricks to doing it, and I'm going to share with you some the basic process you need to follow to get started in the right direction?First of all why even bother to write an article?Well for one, it's a fabulous way to gain FREE exposure to a target market you want, but don't have yourself. It's also a terrific way of increasing your own personal profile, as articles build your credibility as an expert of the topic you're writing about. Article Writing: Everything I Need to Know, I Learned from My English Teacher By now you probably understand how important writing for trade publications is to establishing credibility in the home business world.On to the first hurdle: how do you get past that HUGE writers' block? How do you know what to write about, and how do you make it unique, informative and interesting?Remember how you resisted writing those reports in school, insisting that you would never need to know how to do that in "real life"? Welcome to the real world of business writing. Interviews with Well-Known Ezine Writers #2: - John Colanzi MS: John, you must be one of the most prolific Ezine Writers on the Web - I see your articles nearly everyday in the article lists and in dozens of Newsletters. How long have you been writing Ezine Articles?JC: I first started writing ezine articles around 1999. Simple Tricks to Maximize the Reach of Your Marketing Message Jim was working hard to grow his business. Long hours networking his rolodex, producing high quality products, and delivering exceptional service to his customers, but he was always just a little short at the end of the month. Theres More Than One Way To Carve This Turkey Although this may sound like a funny metaphor, if you try to focus on the possibilities as they apply to writing a story, an article, a report or almost anything, I think you may gain some helpful insight into your particular approach to this passionate profession.Below are five strategies I consider to be realistic techniques for writers preparing to work on slicing up a wild fowl or that mania called "your writing. 1 Powerful Strategy To Craft Your Article For Maximum Readership Do you know one of the most powerful marketing techniques to get free publicity? It does not involve any optimization for the search engines or any bidding for the pay per clicks. The answer is that simple and it's called article writing. Summer is the Perfect Time to Write As of July 1st, the year was half over! 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What Posting Articles Online Did For My Google Page Rank In 90 Days Article Marketing Builds Momentum and TrafficWhen I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. Article Queries That Sell Queries are not written like business letters or emails; they are specifically designed to sell your articles.Every query should be:Written for the appropriate marketA fresh ideaSkilfully presentedWritten in a competent style, andA good example of the writer's research skills. Are You Submitting Your Articles? Last month, I began promoting Jason Potash's "Article Announcer." I always take time to research new products on the market. Four Reasons Why Freelance Article Commissions Dry Up Every time I run a course on Freelance Writing, students who have had some success, ask the same question -- Why have the jobs dried up?This is what happens: A writer has been doing very well and the majority of queries sent to particular magazines have generated commissions. Even articles sent to publications on speculation have normally had a good success rate.
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