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Online readers love information, but be sure your information is crisp, clean, clear and concise. 1. Keep your paragraphs short, even a line or two. Online readers will ignore long batches of words in long paragraphs, whether in an ezine or at a Web site. That costs the author a lot of book sales. Respect readers who want material short and 2. Write tips in their correct format. First, use a verb command, such as "do this." Follow this by the benefits of doing it or by the cost of not doing it. Then, end with a how-to, Web resource, book title, or recommended coach. Use this three-sentence 3. Make your heading compelling. If you haven't tested it on associates, or haven't edited it at least five times, it says "lackluster." People will delete it or click on to something new. Which one will you read? "How to Write an Article," or "Sell 300 Books in One Month by Writing a Short Article?" 4. Get to the point quickly-in the title and the first line. Keep your introduction down to a sentence or two, the same for a conclusion. 5. Tell your readers what you want them to do. They are waiting for your magic formula to make them richer, healthier, or enjoy great relationships. Make your copy strong, clear, and direct. 6. Target your article to your preferred audience. Not everyone will want your information, so include your audience in the title or introduction. When you focus your information, you write more compelling, focused copy that your readers will love. They will reward you by checking to where your book is sold. 7. Eliminate all superfluous words such as adjectives and adverbs like "ly" and passive verbs. Because of a lack of effort, novices ruin their work with sentences full of "is" and "was" linking verbs instead of bold verbs. Neither books, nor articles will sell with these "slugs." Keep these tips in mind, so that your article will attract targeted potential buyers of your service, your Web site, and your products. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
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Article Writing: Everything I Need to Know, I Learned from My English Teacher By now you probably understand how important writing for trade publications is to establishing credibility in the home business world.On to the first hurdle: how do you get past that HUGE writers' block? How do you know what to write about, and how do you make it unique, informative and interesting?Remember how you resisted writing those reports in school, insisting that you would never need to know how to do that in "real life"? Welcome to the real world of business writing. SEO Article Writing 101 SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting thoughts into words, I was still reading Mills and Boons, and it was during this time that my romance storybooks were confiscated by my classroom teacher because I was reading in class. Dont Just Sit There, Write A Newsletter Article Need traffic? Write an article.Need sales? Write an article. Simple Tricks to Maximize the Reach of Your Marketing Message Jim was working hard to grow his business. Long hours networking his rolodex, producing high quality products, and delivering exceptional service to his customers, but he was always just a little short at the end of the month. 10 Steps to a Magazine Query IntroductionThere are two ways to submit to magazine editors.One is to send the finished article without it being requested. Resource Box Rules: Winning Tactics Lets face it people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Getting Your Foot in the Door (Or How I Finally Got Published) This has to be the number one thing that most beginning writers struggle with - getting that first article, story, or book published. Before you start thinking that it's just too much work, or you just don't know the right people, let me fill you in on how easy it can be. Article Marketing: Why 2 URLs Equal Pure Champagne If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles.But, if you're including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne. 15 Commandments To Submitting Articles - Article Submission Sites 1) Don't use all capitals in your title:People don't like to be yelled at. USING CAPITALS is the same as yelling and looks awful. Bugaboos of Article Marketing in Web Content Management Systems (CMS) One of the most common blunders by those using article marketing to distribute free reprint articles is to include periods after domain names at the end of sentences. Surely those authors who have made this blunder realize that if that period gets included in the URL, the link will lead to a 404 error or "Page Not Found" message any time a visitor clicks on your link from any web site that used your articles. Essential HTML Skills For Article Authors - 7 Tips Many successful authors close their mind to learning HTML because they figure they don't need to know it. I've been in technology, marketing and writing on the Internet for a decade+ now and I too shut my mind to learning HTML. Top Ten Reasons to Write Articles for Free Publication Online Many writers struggle with the decision of whether or not to write "for free" - however - unless you are a wealthy, professionally published author - I believe there are many advantages to writing articles and offering them for free publication online. Writers can truly benefit from submitting their articles to online databases for publishers to view and perhaps choose to publish in their newsletters or on their websites (for free). Turn Words Into Traffic A large portion of your business relies on your ability to deliver quality information to your visitors.Trashy websites built entirely of low-response sales letters are all too common. |
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