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July 31, 2007
Email is not dead — AutoResponders are still vital in Email Marketing
March 18, 2007
As a marketer you are always looking for a way by which to squeeze in more sales. Follow up with potential customers through email is still a viable tool — despite the Cyber-Crime Pandemic — abuse of email by spammers, phishers, scammers….the full array of malcontents roaming the internet.
Social engineering attacks in the form of fraudulent acquisition of sensitive information, such as passwords and credit card details, by thieves masquerading as trustworthy persons or businesses is bringing email to its knees.
Internet Security Advocate and Educator, Etienne A. Gibbs tackles the issue of computer security, fraud and identity theft, he examines what lies ahead in the future, and offers tips on how you can stay ahead of Computer Security Attacks, Risks, and Threats — in a series of must read articles: click here to read.
That said, email is not going away anytime soon despite the existence of new delivery mechanisms such as RSS.
Did you know that it can take up to 7 times contacting someone before they purchase a product?
A website visitor who is “window shopping” for a product or service will gladly offer you his/her email address if your “web copy” is compelling enough. Many visitors signup as authors in this website even though they have no intention of posting articles immediately — they do so because they like what they see 
— they hope that at some point they will come back to do just that. But, with thousands of article directories “littering” the Internet, chances that they will remember to come back are slim to none.
The only way to get them to come back is to send them an occassional email — a process which can be automated using an autoresponder. Opt-In E-mail Lists still do work, and every marketer must utilize this tool to increase conversions via repeat traffic.
There are numerous autoresponders out there, therefore selecting a proven autoresponder to spur your marketing efforts may not be easy — if you are doing it for the first time.
GetResponse is one of the most recognized follow-up systems on the Internet; and there’s good reason.
GetResponse.com uses some of the fastest and most reliable email servers available. This, combined with numerous specialized features makes this service very reliable.
I have been using Getresponse for the last four years and can testify to the reliability of this service.
The Getresponse Smart Responder Pro has an incredible number of powerful features:
- - Personalization of emails
- - Unlimited follow-ups
- - Complete import and export features
- - Send a broadcast email to your entire list all in one shot
- - Attach files to any or all of your autoresponses
- - Track your leads and responses
- - Your choice of 19 different domains names to send from
- - Send HTML-enhanced messages | 150+ professionally designed HTML templates
- - Your own “confirmation” screen
- - Selective broadcasting
- - Block unwanted email addresses
- - Bounce-back management
- - Full activity reports via email
- - Free, unlimited technical support
- - Conversion tracking and top-notch email deliverability — Click-through, sales and revenue tracking
- - much, much more!
Test drive Getreponse now!
References:
1. Email Marketing Strategy: Shortcuts to Success
2. Email Marketing Articles
3. Internet Marketing Articles
4. Articles on Search Engines
5. Articles on Marketing Tools
6. Articles on SEO (Search Engine Optimization)
7. Articles on Advertising
8. Articles on Affiliate Marketing
9. Articles on Article Marketing
Daylight Savings Time - Action Required!
March 12, 2007
Daylight Savings Time was pushed forward three weeks ahead of the “normal switching” time — meaning you must patch your computer in order for it to display the correct time. This might not be critical for most systems, but is definitely so for computer systems that process information in real-time.
Daniel Pentecost, Director of Enterprise Services - Telarus, Inc. & ShopforT1.com, examines the implications, and offers tips:
In case you haven’t updated [Sunday Morning (2am) -- March 11, 2007] your computer yet, here is what you need to do:
As you have probably heard on the news or radio, Daylight Savings Time (DST) changes this year. The changes, signed into law a couple years ago, mean that DST starts this weekend.
If you are running on Microsoft or Apple software, there are a couple things you need to do - unless you want to be an hour late for all your appointments for the next 3 weeks.
1) Update your operating w/ the latest patches.
Windows XP must be upgraded to Service Pack 2 prior to installing the DST fixes. Free updates are not available from Microsoft for anything older than WinXP SP2. OSX 10.3 users and higher can get updates from Software Update.
For XP users, go here: http://update.microsoft.com . You might want to turn Automatic Updates on while you’re at it.
For 2000/ME/98 users, you will need a 3rd party utility. I personally recommend the one from IntelliAdmin: http://www.intelliadmin.com/ . Click on “Downloads” and scroll down to the Freeware section. Download and run the one called “Windows NT/2000/XP/2003 Daylight Saving Time Fix” or “Windows 98/ME Daylight Saving Time Fix” depending on which system you have.
OSX users, run Software Update - if it has not already run automatically - and you should see the DST update show in the list.
2) Update your calendar applications. Yep, that means you have to update Outlook.
If you are running Outlook 2003, Outlook 2002, or Outlook 2000, you will need to run the Outlook Time Zone Data Update tool. If you’re running on Outlook 98 or older, you’ll have to upgrade to something created in this century.
First, read this Knowledge Base article so you know what you’re getting into: http://support.microsoft.com/kb/931667/en-us
Next, update your Office installation. Click on “Check for Updates” here: http://office.microsoft.com/en-us/downloads/FX101321101033.aspx
Then, download the patcher: http://download.microsoft.com/download/6/e/9/6e9c86d7-9215-44d9-8b77-b91e95fac778/tzmove.exe
Note: If you don’t run the patcher, any events that occur during the weeks that were not previously covered by DST will be off by an hour.
For more information, see: http://office.microsoft.com/en-us/outlook/HA102086071033.aspx
3) Any other application you are running which uses dates and times probably needs an update or will need to be changed manually. Examples include:
- - Windows Mobile devices (i.e. SmartPhones & PDAs)
- - Palm Devices
- - Palm Desktop
- - Entourage
- - Phone systems
- - Voicemail systems
- - VCRs
- - TVs
- - Anything with a clock in it.
Have a great weekend! And don’t forget to set your non-Atomic synced clocks up an hour before going to bed on Saturday.
Warm regards,
Daniel Pentecost
Director of Enterprise Services
Telarus, Inc. & ShopforT1.com
The 50 Most Important People on the Web
March 6, 2007
Here’s who’s shaping what you read, watch, hear, write, buy, sell, befriend, flame, and otherwise do online.
Writes: Christopher Null — PC World
Despite what Time magazine would have you believe, you are not the most powerful or influential person on the Web. At PC World we love online personals, social networks, and videos of people falling on their keisters as much as the next person, but without the folks who create the Craigslists, MySpaces, and YouTubes of the world, much of the Web’s potential would be lost among spam sites and other online detritus.
So who’s making the biggest impact online? We considered hundreds of the Web’s most noteworthy power brokers, bloggers, brainiacs, and entrepreneurs to figure out whose contributions are shaping the way we use the Web. We whittled the list down to the top 50–well, actually the top 62–people, but as you’ll see, there are some you just can’t separate. And don’t despair: Get a little more traffic on your Web site, and you may show up on the list next year.
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