Browse > Home / Archive by category 'Website Updates / Marketing Portal Updates'

Email is not dead — AutoResponders are still vital in Email Marketing

March 18, 2007

As a marketer you are always looking for a way by which to squeeze in more sales. Follow up with potential customers through email is still a viable tool — despite the Cyber-Crime Pandemic — abuse of email by spammers, phishers, scammers….the full array of malcontents roaming the internet.

Social engineering attacks in the form of fraudulent acquisition of sensitive information, such as passwords and credit card details, by thieves masquerading as trustworthy persons or businesses is bringing email to its knees.

Internet Security Advocate and Educator, Etienne A. Gibbs tackles the issue of computer security, fraud and identity theft, he examines what lies ahead in the future, and offers tips on how you can stay ahead of Computer Security Attacks, Risks, and Threats — in a series of must read articles: click here to read.

That said, email is not going away anytime soon despite the existence of new delivery mechanisms such as RSS.

Did you know that it can take up to 7 times contacting someone before they purchase a product?

A website visitor who is “window shopping” for a product or service will gladly offer you his/her email address if your “web copy” is compelling enough. Many visitors signup as authors in this website even though they have no intention of posting articles immediately — they do so because they like what they see — they hope that at some point they will come back to do just that. But, with thousands of article directories “littering” the Internet, chances that they will remember to come back are slim to none.

The only way to get them to come back is to send them an occassional email — a process which can be automated using an autoresponder. Opt-In E-mail Lists still do work, and every marketer must utilize this tool to increase conversions via repeat traffic.

There are numerous autoresponders out there, therefore selecting a proven autoresponder to spur your marketing efforts may not be easy — if you are doing it for the first time.

GetResponse is one of the most recognized follow-up systems on the Internet; and there’s good reason.

GetResponse.com uses some of the fastest and most reliable email servers available. This, combined with numerous specialized features makes this service very reliable.

I have been using Getresponse for the last four years and can testify to the reliability of this service.

The Getresponse Smart Responder Pro has an incredible number of powerful features:

  • - Personalization of emails
  • - Unlimited follow-ups
  • - Complete import and export features
  • - Send a broadcast email to your entire list all in one shot
  • - Attach files to any or all of your autoresponses
  • - Track your leads and responses
  • - Your choice of 19 different domains names to send from
  • - Send HTML-enhanced messages | 150+ professionally designed HTML templates
  • - Your own “confirmation” screen
  • - Selective broadcasting
  • - Block unwanted email addresses
  • - Bounce-back management
  • - Full activity reports via email
  • - Free, unlimited technical support
  • - Conversion tracking and top-notch email deliverability — Click-through, sales and revenue tracking
  • - much, much more!

Test drive Getreponse now!

References:

1. Email Marketing Strategy: Shortcuts to Success
2. Email Marketing Articles
3. Internet Marketing Articles
4. Articles on Search Engines
5. Articles on Marketing Tools
6. Articles on SEO (Search Engine Optimization)
7. Articles on Advertising
8. Articles on Affiliate Marketing
9. Articles on Article Marketing

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email Email Marketing Sign Me Up!: A Marketer\'s Guide to Email Newsletters That Build Relationships and Boost Sales Million Dollar E-mails: The guide to creating effective, persuasive Internet email marketing campaigns that actually increase sales and work!

Written by James Opiko · Filed Under Marketing, Marketing Portal Updates | Leave a Comment 

Amazon - Internet Marketing & Webmaster Store

September 26, 2006

We have ported Internet Marketing Items from Amazon.com at this location

Click here to explore store.

Alternatively you can view and shop Amazon Products in our two portals:

Written by James Opiko · Filed Under General Updates, Marketing, Marketing Portal Updates, Web-Dev-Design | Leave a Comment 

What is Link Popularity and how does it affect your website?

July 18, 2006

Link popularity is defined as a measure of the quantity and quality of sites that link to your site. Search engines use link popularity as part of their ranking criterion. Google especially, lays stress on Link Popularity. The big three search engines namely Google, Yahoo and MSN rely on their own proprietary algorithms to determine Link Popularity per site.

Google uses it’s Page Rank algorithm to rank incoming links to a site. Further information on the original algorithm can be found at The Anatomy of a Large-Scale Hypertextual Web Search Engine.

Webmasters should check their Link Popularity often to aid them in their marketing and search strategies. Here is a very popular Link Popularity Check Tool.

Here are some strategies you should deploy to increase your link popularity:

1. Try to get as many one-way inbound links as you can. Direct reciprocal linking does not count as much as one way inbound links. Link Baiting is an excellent strategy to utilize in this instance.

2. List your site in major directories such as Yahoo! and ODP (Open Directory Project)

3. Internal Linking: Link to your internal pages with appropriate keywords so as to enable search engines to spider deep into your site and to determine the popularity of your internal pages

4. Submit articles to article directories such as Afro Articles Article Marketing Directory

SEO is a science within whick Link Popularity is just but an aspect, and in order for you– the webmaster to succeed you must equip yourself with the latest SEO - Search Engine Optimization Tools available, and keep abreast with the latest SEO News & Facts.

Written by James Opiko · Filed Under Marketing, Marketing Portal Updates, Search Engines | Leave a Comment 

Discover the linking structure of your competitors

June 28, 2006

You probably know that inbound links to your web site are very important if you want to get high rankings on Google, Yahoo or other major search engines.

If you want to get high rankings for a special search term then you have to optimize a web page for that search term. In addition, you have to get many links from other web sites that point to the optimized web page.

50 links can be better than 500 links

A web page with 50 inbound links can have better rankings than a web page with 500 inbound links.

In addition to the number of links, the quality of the links is also important. Links from related web sites that contain the targeted keyword are better than general links from unrelated sites. There are many other factors that influence the quality of a link.

Analyze the linking structure of your competitors

If your web page cannot be found in the top 10 results for your keyword, then you should analyze the linking structure of the top ranked web pages:

- How many inbound links do the other web pages have?
- Are the other pages linked from .gov and .edu domains?
- Which web pages exactly link to your site and which web pages link to the top ranked pages?
- Are these pages different? What do you have to change?

You should also analyze the web pages that link to the top ranked pages:

- Do these pages use the keyword in the links?
- Do these pages use the keyword in their file names?
- Do these pages use the keyword in their document titles?
- Do these pages use the keyword in their body text?
- Which other keywords are used in the web pages that link to the top ranked pages?
- The right linking structure is the key to your success

Getting the right links to your web site is the key to high search engine rankings. Many webmasters focus only on getting as many links as possible. That’s your chance.

If you know which links you need then you can get better results with fewer links. Focus on quality instead of quantity.

Unfortunately, it is difficult and time-consuming to analyze the linking structure of the top ranked web pages. For that reason, use the Top 10 Inbound Link Optimizer.

The Top 10 Inbound Link Optimizer analyzes the linking structure of the top 10 ranked web pages and it tells you exactly which links you need to leave your competition behind. It tells you in plain English sentences what you have to do to optimize the links to your web site.

You need the right links to get high rankings on Google, Yahoo and other important search engines. IBP’s inbound link optimizer helps you to find the best linking structure for your web site as quickly as possible.

If you also use IBP’s web page optimizer to optimize the content of your web pages then it is very difficult not to get high search engine rankings for your web site.

Article: Courtesy - Axandra Weekly Newsletter | SEO Facts

Google\'s PageRank and Beyond : The Science of Search Engine RankingsA Beginner\'s Guide to Search Engine Placement and RankingSearch Engine Optimization Video Training CD

Written by James Opiko · Filed Under Marketing, Marketing Portal Updates, Search Engines | Leave a Comment 

Next Page »