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SEO Advice From Matt Cutts: Write useful articles that readers will love

September 12, 2006

There is such a barrage of worthless articles floating around the ‘Net these days. Keyword-stuffed, useless ramble that was obviously written with the sole intent of attempting to rank highly. Striving for top rankings is not a bad thing, but the purpose of writing SEO articles is threefold: provide information, rank highly when used on your site and increase link popularity. That means the practice must follow the purpose. — Karon Thackston

Read on: The Purpose and Practice of Writing Successful SEO Articles

Written by James Opiko · Filed Under Article Dashboard Updates, Authoring, Search Engines | Leave a Comment 

Article Submission Guidelines - Update

August 4, 2006

We have updated our submission guidelines to reflect our current authoring policies.

Authors, please pay special attention to the Posting Guidelines. Notable -> Article Body: A Minimum of 500 Words Required. Shorter articles will be deleted (without acknowledgement). Please use the Word Count Utility to ensure that your article is of acceptable length.

…and more. Please click here for details.

Written by James Opiko · Filed Under Article Dashboard Updates | Leave a Comment 

Do you really know why you are submitting your articles to online directories?

June 15, 2006

I have noticed that a lot of authors are submitting articles for the wrong reasons.

It’s imperative that you submit ‘quality’ articles. A badly written article may generate you that ‘Backlink’ that you so much desire, but the real purpose of submitting your article to our directory is to gain publishers who will willingly publish your articles on their websites, blogs and newsletters….that’s where the real traffic comes from.

Submitting numerous short (less than 500 words), poorly and haphazardly written articles will do you no good. Also submitting the same article over and over with a few modifications is not acceptable….it’s duplicate content and defeats the purpose of the directory. You need to sit back, choose a good topic and come up with a article that is an effective marketing tool…an article that captivates the reader and makes him or her want to publish it, print and/or forward it to their friends.

Anything less is essentially a waste of time!

How many times have you seen a website with thousands of backlinks but with no ‘PageRank’ or worse still does not feature in the SERPs (Search Engine Results Page) at all. Too many, I must say.

As an author, your number one priority when writing an article is ‘quality and uniqueness’. You must write powerfully and with purpose. Your writing must be attractive and persuasive, otherwise it’s not worth the trouble.

Ryan Puusaari, a successful online marketer shares his views on this issue and his stories of success and failure, in this article: Go Read It!

You are also invited to discuss this and many other issues in our forum located here. Meaningful discussions on Marketing as a whole is part and parcel of the Internet Marketing Game, a science that must be taken seriously.

Written by James Opiko · Filed Under Article Dashboard Updates, Authoring, Marketing | 3 Comments