Using Articles to Improve Your Site’s Ranking

March 13, 2008

It should always be your goal to provide those people who read your website or blog with relevant content. After all, whether someone is reading your personal blog and looking for perspective on their own circumstances or searching your business’ blog for a solution to a problem they are having, they will not stick around if you cannot offer them what they are looking for.

Similarly, internet search engines like Google or Yahoo look for content when they providing results to a user’s search query. There are a number of contributing factors that search engines use when ranking your site.

Among those factors are how recently and regularly the site has been updated and the relevance of the content included on the website. Therefore, it only makes sense that - as a website or blog owner - you would want to make sure that you have plenty of current relevant content on your site.

The challenge, however, is that you may not always have ideas for creating that content for yourself. Similarly, you may not have the resources available to you to hire a ghostwriter to create content that you can put your name on.

If you cannot create your own content or have content created especially for you, there is another option. You can search article directories to find articles that will help you to improve your site’s ranking.

When you visit an article directory, you will have access to articles that have been written on a wide variety of topics. These articles are most often available free of charge, provided you do not change the content in any way and you leave the author’s resource box in tact.

As a result, everyone wins. The author of the article is able to get more exposure. You are able to update your website or blog and to keep your content fresh. And your readers will be able to have access to information and insights that they are looking for.

To make sure that everyone benefits from the articles you choose, you will want to be sure that you are selecting articles from the article directory that are relevant to your website or blog. Simply search the article directories based on the category of your website or blog, or search based on the keywords or key concepts of your site.

When you think you have found an article that you want to use, read it. Then ask yourself, “Does this article tell my readers something that they will want to know?” Ask yourself, “Is the information in this article both current and accurate?”

If the answers to both of those questions is yes, chances are good that you have found an articles that will work on your website or blog. But before posting the article, read it again. By reading the article again, you will be able to make sure that, when you post the content on your site, you will be able to tag it with the appropriate keywords.

By taking the time to ensure that you choose the right articles for your website or blog, you will be able to be sure that your visitors find what they are looking for. By taking the time to choose articles that fit the concept and keywords of your website or blog, you will be able to be sure that search engines find the right information when your site is crawled.

Both of those elements will contribute to your site’s ranking. By improving your site ranking with articles from article directories, you can be sure that you are doing your part to get the word out about your website or blog.

Turn Article Marketing Into a Roaring Success!

Written by James Opiko · Filed Under Authoring, Marketing, Search Engines | Leave a Comment

Writing Website Content - That Gets Results!

February 4, 2008

Benefits of High-Value Web Content

This kind of content has value for the reader, obviously. But it also benefits the author / publisher. Here are the top five benefits of creating high-value website content for your small business website:

It keeps people on your website longer.
It makes people more inclined to trust you.
It encourages readers to recommend the site to others.
It encourages other webmasters to link to your content.
It helps you improve your search engine ranking and visibility.

Says Brandon Cornett: I have a motto I use regarding website content. “If it’s not worth putting online, don’t put it online.” This is my reminder to myself that I need to use the techniques outlined above to create superior website content. Because that’s the kind of content that leads to online success. Apply these lessons to your small business website and watch your own success increase!

Read More

Written by James Opiko · Filed Under Authoring, E-Biz, Marketing | Leave a Comment

FREE Marketing & Publishing Gifts From — InkwellEditorial.com

June 12, 2007

Run by Yuwanda Black, InkwellEditorial.com is a Business portal for and about the creative and editorial industries. At InkwellEditorial.com, you will find first-hand info about success stories, the business of freelancing, freelance jobs, career advice — and much more!

Ms. Black, a ten year publishing & marketing veteran, has kindly provided us with two high quality gifts:

Inkwell Editorial’s recently relaunched newsletter, How to Start a Successful Freelance Career. [pdf document]
Ebook on article marketing — Everything You Ever Wanted To Know About Article Marketing (Results of a 30 day Article Marketing Experiment). [pdf document]

Please click on the links above to download. These are FREE GIFTS — You can share them with your fellow Marketers/Publishers, and your website visitors — Liberally!

Thank You Yuwanda!

P/S

1. Click here to learn more about Ms. Black and InkwellEditorial.com
2. Click here to read Ms. Black’s articles posted in AfroArticles.com

Written by James Opiko · Filed Under Authoring, Marketing, Promos | Leave a Comment

Article Keyword Density – A Worry of the Past?

May 1, 2007

In the past a Webmaster could stuff all kinds of keywords in their web pages and the SE’s would be tricked into thinking that page was about those keywords. Well, things have changed and this technique is no longer effective. The same goes for the keywords in your articles.

So what is this LSI thing I’m talking about? Latent Semantic Indexing is a new patent that Google recently registered. What it does is it looks at a web page and associates the entire content with relevant keywords. This means that keyword stuffed articles will look like spam and naturally written articles will be golden.

Many people are saying that Google has already started to implement LSI and I would have to agree. I no longer worry about the keyword density of my articles, and I have seen some really good results.

Whether LSI has been implemented already or not, writing natural articles for your article marketing campaign and web pages is something you should be doing now since your content will still be around when it is fully implemented.

For example, you may have a few hundred articles in circulation right now. Those articles may have been written with what you thought was a good keyword density. Those same articles will still be there when LSI is fully implemented and may not get as much SE weight.

If you can do the following things, your article marketing campaign will prove to be a successful one:

Write natural articles.
Create catchy article titles and signature blocks.
Maintain a constant submission frequency.
Of course, there is a little more to it than that; but those 3 simple steps, if done correctly, can and will bring in loads of unique visitors to your website, blog or products sales page.

About The Author: Joshua Spaulding is an Author and Webmaster providing valuable Article Marketing tips and tricks through his Popular, new Ebook “Article Marketing Domination.” You can get your copy today and start dominating the competition once and for all by viewing http://www.articlemarketingdomination.com/

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