Why should I care about Social Media Optimization (SMO)?

May 27, 2008

By: Brian Easter

Social Media Optimization has become a successful marketing tool for one simple reason. It works.

The gap between old media and new has gotten smaller and smaller with the majority of the prominent television and print media outlets finally embracing the Internet by launching sites of their own.

The different Social Media sites, like MySpace and Facebook, have exploded with profiles for everything from 8th graders discussing their favorite bands to full scale ad campaigns for Blockbuster movies.

If done correctly, SMO can expose your brand to markets you never thought possible. Whether it’s used alone to drive a campaign or in conjunction with your current interactive marketing strategy, Social Media Optimization offers you a significant advantage.

You should care about Social Media Optimization (SMO), because you care about your company’s image. There’s an old saying that goes something like, “A happy customer will tell one other person about his good experience. A disgruntled customer will tell ten people about his bad experience.”

Good or bad, that’s powerful marketing. Social Media Optimization gives you the power to take an active role in managing your brand by interacting with your current and potential clients by discussing your products, their comments and concerns and continually promoting your brand…..[MORE]