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Is Your Website Working For You?

March 10, 2008

Writes Alicia Forest

If you’ve got a business online, then it’s likely you have some sort of web presence. Perhaps it’s a one-page ’sign up for my list’ kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they’re not doing what you want them to - and since we’re in business, ultimately that means making some sort of a profit - then it’s time to make some changes.

But how do you REALLY know whether your site is working or not?

Here are four strategies to test and track your pages to know what needs fixing:

  • Let the numbers speak
  • Give your site only one job
  • Track your numbers
  • Make one change at a time

Alicia describes these four strategies in detail here: Read More

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