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Top 5 Ways To Benefit From Universal Search

March 10, 2008

Writes: Jennifer Horowitz

What is Universal Search and Why Should You Care?

Universal Search combines all the information within its Vertical engines/databases into one index to serve a single set of SERPs (Search Engine Results Pages).

An example of Vertical engines/databases are Google News, Google Video, Google Images etc.

What this means is when you go to www.google.com, (their most highly trafficked domain) and do a search, rather than just getting websites from their main index, you will also get results from the News, Images, Video, etc databases as well. It is a more comprehensive results page.

Google Vice President of Search Products and User Experience Marissa Mayer said the company’s goal for universal search is to create “a seamless, integrated experience to get users the best answers.”

Sometimes the information you are looking for is best delivered by video, or images or a news story. Currently you would have to search each of the Vertical engines/databases to get all the information. Google is planning to integrate it into one search engine.

As a searcher this means easier access to various forms of information with only one search. It seems like a good thing, as long as the results are easily organized on the page. It could mean more scrolling to get to the different areas of results, depending how they lay it out.

Here Is What To Do and Why: Read More

Google Power: Unleash the Full Potential of Google

Written by James Opiko · Filed Under Marketing, Search Engines | Leave a Comment 

Is Your Website Working For You?

March 10, 2008

Writes Alicia Forest

If you’ve got a business online, then it’s likely you have some sort of web presence. Perhaps it’s a one-page ’sign up for my list’ kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they’re not doing what you want them to - and since we’re in business, ultimately that means making some sort of a profit - then it’s time to make some changes.

But how do you REALLY know whether your site is working or not?

Here are four strategies to test and track your pages to know what needs fixing:

  • Let the numbers speak
  • Give your site only one job
  • Track your numbers
  • Make one change at a time

Alicia describes these four strategies in detail here: Read More

Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today

Written by James Opiko · Filed Under Marketing | Leave a Comment