What is SEO (Search Engine Optimization)?

January 2, 2008

Anyone involved in any sort of Internet marketing sees the term, “search engine optimization”, or SEO, everywhere these days. Everybody throws it around as if they were experts on the subject. It crops up again and again in forums and advertising alike. People provide their “SEO services” for fees ranging from a few bucks to hundreds or even thousands of dollars. Everybody seems poised to provide free advice on how to effectively incorporate SEO into YOUR website.

However, hardly anyone ever comes out and says WHAT search engine optimization really is! So, as we explore the history of SEO, let’s try to get an idea of what it is and what it does.

At its simplest, search engine optimization is just the art and/or science (often more art than science) of making web pages attractive, or MORE attractive, to the Internet search engines. Obviously, most Internet businesses will consider search engine optimization to be one of THE major factors of any search engine marketing plan or program.

So, how did a need for “optimizing” a website so as to attract the attention of search engines come about?

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