Google announces new and enhanced ‘Google Analytics’ Service

May 18, 2007

Google has announced the release of a new version of the Google Analytics reporting interface. This latest enhancement to this popular tool boasts several improvements, including better controls and data reporting and sharing.

To access this new version (FREE) login at http://www.google.com/analytics.

There is a NEW interface, but you will still be able to access your old reporting interface for at least a month by clicking “Previous Interface” below the “View Reports” link for any profile in your account.

Other than a few improvements detailed below, your data and configuration settings remain unaffected by your choice of interface and your data continues to be tracked in the same way as it was prior to this redesign.

What is new?

In the new version, your reports have been redesigned for clarity, greater visibility of important metrics, and ease of use. Here are just a few of the features you’ll notice:

Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

The new interface has everything the previous interface had and more. In addition, links within reports make it easier to navigate related information and explore your data.

The following resources are available to help you get the most from the new Google Analytics interface:

Report Finder Tool: will help you see where data from the previous interface is located within the new version (it is also linked to from within your reports on the left navigation menu): http://www.google.com/support/googleanalytics/bin/static.py?page=v1v2map.cs
Product tour: http://services.google.com/analytics/tour/index_en-US.html
FAQs for more details about the new version: http://www.google.com/support/googleanalytics/bin/static.py?page=FAQ.cs
Help Center: includes articles related to the new version: http://www.google.com/support/googleanalytics/
Support: if you encounter any issues with the new version that you can’t resolve with the help center, you can contact the Google support team through the Contact Us link at the bottom of the help center web page, or receive higher-touch support through a Google Analytics Authorized Consultant. Find one here: http://www.google.com/analytics/support_partner_provided.html
Analytics Help Forum: If you would like to discuss the new version or get tips from experienced users, please visit the Analytics Help Forum in English within Google Groups at: http://groups.google.com/group/analytics-help

A few notes about the new version:

The new version works best with Flash 7 or higher. Most browsers have this installed already, if yours does not, please download it at Adobe.com (http://www.adobe.com/).
Google Analytics now uses the same geo-data source as AdWords, therefore, map and geo-location report results may vary slightly between the previous interface and the new interface. For those of you with filters designed for geo-data, you may want to verify the results and edit if necessary.
Limiting the Available Reports for a profile by specifying which Report Dashboards and Report Categories are available has been removed from the product in favor of the new customizable Google Analytics dashboard. If you would like to limit the availability of data within a certain profile for certain users, Google recommends removing those users from the profile and instead scheduling an email to deliver data to them.

References:

Written by James Opiko · Filed Under Marketing, Search Engines | Leave a Comment

The Best Way to Jumpstart a Link Building Campaign

May 14, 2007

Collyn Floyd, online emarketing and PR specialist with TheKarcherGroup.com, spoke with WebProNews about the best way to jumpstart a link building campaign. She also explained why social media campaigns aren’t always the best marketing route. Visit WebProNews.com to view this and other exclusive interviews from the SEW
Live conference in Columbus.

Submit Your Articles To — AfroArticles.com Article Directory
SEO - Search Engine Optimization Articles
SEW Live - Marketers: Digg Is Done, YouTube Won

Written by James Opiko · Filed Under Search Engines | Leave a Comment

Web Marketing Today - By Dr. Ralph F. Wilson

May 11, 2007

Web Marketing Today is publication by Dr. Ralph Wilson — Dr. Wilson is widely recognized as one of the top international authorities in the area of Internet marketing.

Business Week called his popular WilsonWeb.com website: “bar none the best e-commerce resource out there.” Business 2.0 profiled him as one of the savvy dot-com survivors.

The New York Times named Dr. Wilson “among the best-known Internet Marketing publishers and consultants who preach the responsible use of e-mail for marketing.”

He is the founder and editor-in-chief of Web Marketing Today®, the grandfather of the Internet marketing e-zines, published continuously since 1995.

Currently it is sent to 110,000+ confirmed opt-in subscribers. His Web Marketing Today® Premium Edition is considered one of the top sources in the industry for in-depth content.

AfroArticles.com highly recommends WilsonWeb.com — Please visit, and remember to signup for Dr. Ralph’s Weekly Ezine and also, peruse his research database at http://www.wilsonweb.com/research/ — which is populated with a treasure trove of links to about 17,000 articles and resources on other sites.

You can’t go wrong with 11+ years of Top-Notch Internet Marketing Experience.

Written by James Opiko · Filed Under Marketing | Leave a Comment

Competitive SEO Evaluations: Individual Keyword Phrase Analysis

May 10, 2007

Writes: Fernando Chavez

It is common for Web sites to rank very well for certain keywords but not very well for others. This makes sense since the competitive landscape changes from one keyword phrase to the next. There may be 300,000 search results for keyword A and 1,000,000 search results for keyword B. Presumably, it would be harder to outrank a million results than three hundred thousand, but this is not always the case. There may be a greater number of optimized pages in the smaller results set, making it more competitive than the larger set.

While it is nice to know why a certain keyword phrase is more competitive than another phrase, it does not really help us formulate an SEO strategy to rank well for that keyword.

In order to come up with a successful SEO game plan it is necessary to gather a significant amount of data about the top ranking sites for whatever keyword phrase you are trying to optimize.

Read Full Article: Competitive SEO Evaluations: Individual Keyword Phrase Analysis

Written by James Opiko · Filed Under Marketing, Search Engines | Leave a Comment

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