Google Launches “Universal Search”

May 29, 2007

Google’s search algorithm now has an integrated interface, integrating all relevant results from Google Blog Search, Google News, Google Maps, Google Images, Local Search, etc. into one results page.

You can now find “all” relevant content in one place, instead of moving in between sub-services.

How does this affect Search Engine Marketing?

Due to the universal inclusion of all search verticals — Marketers who in the past have focused squarely on SEO (Search Engine Optimization / Organic Search Engine Marketing) and PPC (Paid Per Click — Paid Listings), must now incorporate all other verticals in the search marketing game, namely: Video, Local Search, Blog Search, etc.

All of a sudden, ALL are equally important, for all verticals now present new opportunities for website exposure.

If your website has been ranking poorly in the Organic SERPs and/or your PPC campaigns have not been yielding good results, now you have several “doorways” through which you can rank high — even in Google Maps!

For Marketers, this is an opportunity that must be exploited, especially if traffic supplied to your website by Google has been low.

Microsoft, Yahoo and other search companies are expected to follow suit.

Marissa Mayer, VP Search Products & User Experience (Google) — Talks about: Universal Search