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What Produces Successful Web Advertising?

May 25, 2007

Here are six questions to ponder:

1. How will your product or service change your customer?

2. Is what you have to say different?

3. Do you know how to tell your story?

4. Can you say it boldly?

5. Who is your target audience?

6. Can you take the heat?

Are You Doing All You Can To Attract Business? — There are many methods that can be employed to drive appropriate traffic to your site: search engine optimization is only one. Have you written and published articles and advice on what you do, have you created a blog or a MySpace page to create a community of interest, or have you issued press releases on new developments and product releases? If you’re relying solely on search engine optimization as a substitute for marketing, you are not doing everything you can to attract new business.

Even if your search engine tactics are attracting large numbers of visitors to your site, what is your conversion rate, how long are people staying on your site, and do you have enough compelling content to get them to come back?

Jerry Bader examines these questions in his article titled: Six Questions That Produce Successful Web Advertising

Written by James Opiko · Filed Under Marketing 

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