Understanding the Challenges of the Link Building Game

Many webmasters who have been following the discussions about Google’s dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies.

There are two kinds of links that you can pay to have made for you: rented or paid links, and permanent links.

With Rented links, you can generally make your purchase decision based on the PageRank of a page.

The second kind of link is the permanent link. Permanent links come in many formats, and in most cases should generally be viewed as non-rental links. With rental links, you pay a fee for placement once a month, quarter or year.

Many permanent one-way links can be acquired on pages that currently have PageRank on them. In those cases, it may simply be a matter of your link being added to a líst of links already on someone’s web page.

In the following article, Bill Platt seeks to answer many of the questions people have on this topic: Go read the article

$Getting The Search Engine Ranking Your Website Deserves:: META Tags Yield To Google\'s PageRank As Search Engine Standard$