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Competitive SEO Evaluations: Individual Keyword Phrase Analysis

May 10, 2007

Writes: Fernando Chavez

It is common for Web sites to rank very well for certain keywords but not very well for others. This makes sense since the competitive landscape changes from one keyword phrase to the next. There may be 300,000 search results for keyword A and 1,000,000 search results for keyword B. Presumably, it would be harder to outrank a million results than three hundred thousand, but this is not always the case. There may be a greater number of optimized pages in the smaller results set, making it more competitive than the larger set.

While it is nice to know why a certain keyword phrase is more competitive than another phrase, it does not really help us formulate an SEO strategy to rank well for that keyword.

In order to come up with a successful SEO game plan it is necessary to gather a significant amount of data about the top ranking sites for whatever keyword phrase you are trying to optimize.

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Written by James Opiko · Filed Under Marketing, Search Engines 

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