Google Launches “Universal Search”
May 29, 2007
Google’s search algorithm now has an integrated interface, integrating all relevant results from Google Blog Search, Google News, Google Maps, Google Images, Local Search, etc. into one results page.
You can now find “all” relevant content in one place, instead of moving in between sub-services.
How does this affect Search Engine Marketing?
Due to the universal inclusion of all search verticals — Marketers who in the past have focused squarely on SEO (Search Engine Optimization / Organic Search Engine Marketing) and PPC (Paid Per Click — Paid Listings), must now incorporate all other verticals in the search marketing game, namely: Video, Local Search, Blog Search, etc.
All of a sudden, ALL are equally important, for all verticals now present new opportunities for website exposure.
If your website has been ranking poorly in the Organic SERPs and/or your PPC campaigns have not been yielding good results, now you have several “doorways” through which you can rank high — even in Google Maps!
For Marketers, this is an opportunity that must be exploited, especially if traffic supplied to your website by Google has been low.
Microsoft, Yahoo and other search companies are expected to follow suit.
Marissa Mayer, VP Search Products & User Experience (Google) — Talks about: Universal Search
What Produces Successful Web Advertising?
May 25, 2007
Here are six questions to ponder:
1. How will your product or service change your customer?
2. Is what you have to say different?
3. Do you know how to tell your story?
4. Can you say it boldly?
5. Who is your target audience?
6. Can you take the heat?
Are You Doing All You Can To Attract Business? — There are many methods that can be employed to drive appropriate traffic to your site: search engine optimization is only one. Have you written and published articles and advice on what you do, have you created a blog or a MySpace page to create a community of interest, or have you issued press releases on new developments and product releases? If you’re relying solely on search engine optimization as a substitute for marketing, you are not doing everything you can to attract new business.
Even if your search engine tactics are attracting large numbers of visitors to your site, what is your conversion rate, how long are people staying on your site, and do you have enough compelling content to get them to come back?
Jerry Bader examines these questions in his article titled: Six Questions That Produce Successful Web Advertising
Protect Yourself Against AdSense Click Fraud
May 21, 2007
If you use Google AdSense on your web site, then you need to be aware of this…
Did you know you could easily lose all your Google AdSense income without notice and through no fault of your own?
Well, that’s what’s already been happening to innocent marketers online…
Imagine how your business would be affected if you lost your AdSense income because your account was closed due to fraudulent activity?
What kind of fraudulent activity? Fake clicks coming from your web site…
Well fair enough if the Terms of Service are violated right? But what if you had absolutely nothing to do with the clicks? That would be a problem…
“How can that happen” you ask?
You’d be surprised at what can actually cause your account to be closed…
Take steps to protect account NOW!
You might think, “So what, I don’t violate the Terms?” But did you know that if it happens to you, you could lose your account FOREVER because of something someone else has done?
Because that’s what happens when you lose your account with Google… You can’t apply for another one ever again and one very valuable stream of income is lost to you forever.
So what can you do about it?
You can effectively prevent click fraud by protecting your AdSense account with this new product: Take steps to protect account NOW!
This form of protection is completely new and innovative and works ingeniously to not only save your Google AdSense account from abuse, but to utilise other forms of income at the same time. You see, after you set how many times a unique visitor can view AdSense ads on your site, the same ad won’t be displayed to that visitor again. Instead, an alternative ad like ClickBank or Amazon etc. is displayed, still allowing you to earn commissions.
Very easy-to-install, it practically takes minutes to get up and running and instantly protected.
Don’t leave yourself open and vulnerable to click fraud…Ensure your site is safe with our software and protect your AdSense income forever.
Get your copy now: Take steps to protect account NOW!
Understanding the Challenges of the Link Building Game
May 21, 2007
Many webmasters who have been following the discussions about Google’s dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies.
There are two kinds of links that you can pay to have made for you: rented or paid links, and permanent links.
With Rented links, you can generally make your purchase decision based on the PageRank of a page.
The second kind of link is the permanent link. Permanent links come in many formats, and in most cases should generally be viewed as non-rental links. With rental links, you pay a fee for placement once a month, quarter or year.
Many permanent one-way links can be acquired on pages that currently have PageRank on them. In those cases, it may simply be a matter of your link being added to a líst of links already on someone’s web page.
In the following article, Bill Platt seeks to answer many of the questions people have on this topic: Go read the article
-
Recent Posts
- Using Google Alerts To Build BackLinks To Your Website
- How To Generate Traffic Using Only Free Methods
- Why should I care about Social Media Optimization (SMO)?
- My Web Site is Built - So Where’s the Traffic and Business?
- The Basics of RSS | RSS and Internet Marketing
- What You MUST Know About Text vs. HTML Emails
- How to Optimize for Google: Part 1 of 3
- SEO and SEM; How to Dominate Google!
- Using Articles to Improve Your Site’s Ranking
- Top 5 Ways To Benefit From Universal Search
Advertisement
