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Landing Page Optimization - Marketing Experiments Conversion Formula and Course

April 18, 2007

MEC(Marketing Experiments Conversion) Labs has identified five essential elements to website conversion, which are brought together in the MEC Conversion Formula.

In their seven session on-demand course their experts will share the MEC Conversion Formula that they have developed over the past five years conducting tests with partners such as The New York Times, Reuters, and Insurance.com.

The next course will focus on eCommerce based websites and will begin May 24th, and will encompass the following:

  • How to develop a value proposition to motivate your page visitors
  • How to reduce friction and motivate page visitors to move forward and take action
  • How to increase page relevance and reduce visitor anxiety
  • How to design landing pages to hold and engage the attention of your readers
  • How to test and track metrics and analyze results to make further improvements
  • The process and taxonomy of testing

Click here to learn more details, and how the course works.

Featured Article: How to Build Landing Pages that Convert — Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure. Click here to read full article.

The Marketing Experiments Journal Compendium Search Engine Optimization with WebPosition Gold Speed Up Your Site: Web Site Optimization

Written by James Opiko · Filed Under Marketing, Web-Dev-Design 

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