iProspect Social Networking User Behavior Study — (April 2007)

April 10, 2007

In January 2007, iProspect partnered with independent research firm JupiterResearch to develop a series of survey questions focused on how the U.S. online population utilizes several of the most popular social networking websites (or social search engines).

For purposes of this study iProspect defines a “social networking website” as one that allows Internet users have the ability to add user-generated content such as: comments, reviews, feedback, ratings, or their own dedicated pages. All of the sites examined within this study allow posting of user-generated content.

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