Google Update — On Spam Reporting

March 29, 2007

The Google Search Quality Team has updated it’s SPAM reporting FAQ (Frequently Asked Questions) at the Official Google Webmaster Central Blog.

In an effort to weed out web sites that violate Google’s Webmaster Guidelines, Google states:

“We are proud of our users who alert us to potential abuses for the sake of the whole internet community. We appreciate this even more, as PageRank™ (and thus Google search) is based on a democratic principle, i.e. a webmaster is giving other sites a “vote” of approval by linking to it.”

“In 2007 as an extension and complement of this democratic principle, we want to further increase our users’ awareness of webmaster practices that do or do not conform to Google’s standards. Such informed users are then able to take counter-action against webspam by filing spam reports. By doing so a mutually beneficial process can be initiated. Ultimately, not only will all Google users benefit from the best possible search quality, but also will spammy webmasters realize that their attempts to unfairly manipulate their site’s ranking will pay off less and less.”

… essentially, the following questions are answered:

  • What happens to an authenticated spam report at Google?
  • Why are there no immediately noticeable consequences of a spam report, sometimes?
  • Can a user expect to receive feedback for a spam report.?

Read the full post at the Webmaster Central Blog

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