Email is not dead — AutoResponders are still vital in Email Marketing

March 18, 2007

As a marketer you are always looking for a way by which to squeeze in more sales. Follow up with potential customers through email is still a viable tool — despite the Cyber-Crime Pandemic — abuse of email by spammers, phishers, scammers….the full array of malcontents roaming the internet.

Social engineering attacks in the form of fraudulent acquisition of sensitive information, such as passwords and credit card details, by thieves masquerading as trustworthy persons or businesses is bringing email to its knees.

Internet Security Advocate and Educator, Etienne A. Gibbs tackles the issue of computer security, fraud and identity theft, he examines what lies ahead in the future, and offers tips on how you can stay ahead of Computer Security Attacks, Risks, and Threats — in a series of must read articles: click here to read.

That said, email is not going away anytime soon despite the existence of new delivery mechanisms such as RSS.

Did you know that it can take up to 7 times contacting someone before they purchase a product?

A website visitor who is “window shopping” for a product or service will gladly offer you his/her email address if your “web copy” is compelling enough. Many visitors signup as authors in this website even though they have no intention of posting articles immediately — they do so because they like what they see — they hope that at some point they will come back to do just that. But, with thousands of article directories “littering” the Internet, chances that they will remember to come back are slim to none.

The only way to get them to come back is to send them an occassional email — a process which can be automated using an autoresponder. Opt-In E-mail Lists still do work, and every marketer must utilize this tool to increase conversions via repeat traffic.

There are numerous autoresponders out there, therefore selecting a proven autoresponder to spur your marketing efforts may not be easy — if you are doing it for the first time.

GetResponse is one of the most recognized follow-up systems on the Internet; and there’s good reason.

GetResponse.com uses some of the fastest and most reliable email servers available. This, combined with numerous specialized features makes this service very reliable.

I have been using Getresponse for the last four years and can testify to the reliability of this service.

The Getresponse Smart Responder Pro has an incredible number of powerful features:

- Personalization of emails
- Unlimited follow-ups
- Complete import and export features
- Send a broadcast email to your entire list all in one shot
- Attach files to any or all of your autoresponses
- Track your leads and responses
- Your choice of 19 different domains names to send from
- Send HTML-enhanced messages | 150+ professionally designed HTML templates
- Your own “confirmation” screen
- Selective broadcasting
- Block unwanted email addresses
- Bounce-back management
- Full activity reports via email
- Free, unlimited technical support
- Conversion tracking and top-notch email deliverability — Click-through, sales and revenue tracking
- much, much more!