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3 Title Tag Tips That Can Increase Your Ranking

February 22, 2007

Writes: Matthew Elshaw

Title tags are one of the oldest and most effective aspects of on-page search engine optimization. Your title tag is displayed as the main clickable link in search engine results and as such, has a considerable impact on how many people visit your website, as well as its ranking within search results.

The good news is, writing an effective title tag is easy and can have a dramatic impact on your search engine success. Here are 3 tips to get you started: Title Tag Tips

Written by James Opiko · Filed Under Search Engines | Leave a Comment 

15 Google spam filters and how to avoid them - Part II

February 22, 2007

Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In the next articles, we’ll take a look a the 15 most common Google spam filters and we’ll tell you how you can get around them.

Google’s link farm filter, the broken link filter and the too many links filter

Google heavily relies on inbound links to determine the position of a web page in the search results. To make spamming as difficult as possible, Google also have a variety of link filters to make sure that only the right links are considered.

Participating in a link farm system won’t increase your search engine rankings. Actually, you can hurt your rankings if you link to a link farming scheme.

The broken link filter is not actually a filter but the effects are the same. If you have broken links on your web pages and if not all pages on your web site can be found through links on your web site then Google cannot index all of your pages.

Many broken links also indicate that your web site is not very professional and that it should not be listed in the top results.

The too many links at once filter is applied when your web site gets very many links in a short time period. Too many links at once can lead to problems with all big search engines, not just Google.

How to get around these filters

Don’t use link farms to get links to your web site. Better use a serious tool to get high quality links to your web site. Do not use black-hat techniques or link spamming to avoid getting caught by Google’s too many links at once filter.

To make sure that the broken links filter is not applied to your web site, make sure that all links on your web site are intact and use a sitemap so that search engines can find all pages on your web site quickly and easily.

Further information on how to get the right inbound links can be found in this free link popularity eBook.

Next week, we’re going to take a look at three more Google filters that might prevent your web site from getting high rankings on Google.

Search engine newslets

Article Courtesy: Axandra Weekly Newsletter

Written by James Opiko · Filed Under Search Engines | Leave a Comment 

Google Webmaster Central — Improvements

February 22, 2007

Google has improved its Webmaster Tool Offerings significantly, and every webmaster should visit http://www.google.com/webmasters/ — which a comprehensive one-stop shop for a lot of information about your site and how Google crawls it. In case of access problems, Google provides you with tools and vital statistics with which to diagnose crawling issues.

  • The Site status wizard — Verifies whether your site is currently being indexed by Google without problems.
  • Google’s blog for webmasters — Use this to get the latest news and info on how Google crawls and indexes websites.
  • Webmaster tools (including Sitemaps) — Statistics, diagnostics and management of Google’s crawling and indexing of your website, including Sitemap submission and reporting.
  • Submit your content to Google — Learn about submitting content for Google properties such as Google Base and Google Book Search.
  • Google’s discussion group for webmasters — A discussion group within Google groups (http://groups.google.com/group/Google_Webmaster_Help) where you can post your “Google” questions and also read a wealth of information already posted by other users.
  • Webmaster Help Center - A central depository of Google FAQs about crawling, indexing, ranking, misc. webmaster issues and documentation.

Pay special attention to information on backlinks(external) and internal links which are critical aspects of SEO(Search Engine Optimization).  This is a new feature similar to the one found in Yahoo Site Explorer. Also note any HTTP and miscellaneous errors, that will help you fix problems on your site.

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Written by James Opiko · Filed Under Search Engines, Web-Dev-Design | Leave a Comment