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Google Updates AdSense Policies - To Thwart Competitors

January 26, 2007

New Policy on — Competitive Ads and Services

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads. – Google

David Utter — Staff Writer at WebProNews.com, writes:

Google now says that sites displaying AdSense or Google search boxes may not display other ads or services using the same layouts and colors as the Google products. That applies to all ads an AdSense member might have displayed anywhere on his website.

AdSense users beware. Google has updated their policies, and if you have been running AdSense and a competitor’s service like Yahoo Publisher Network on a fifty-fifty basis, you could be in violation of the new terms.

Jennifer Slegg of Search Engine Watch warned publishers using Google and Yahoo ads that they will have to make some major changes. She said those webmasters will need to set one of those ad units apart visually by adding borders or a colored background to them.

Some sites run AdSense without borders. Jennifer found out from Google that they will not be very forgiving of any ad look-alikes:

“What about those running borderless ad units? I asked Google, and it doesn’t sound as though simply changing the title link color is enough. You will need to do something more drastic, such as changing the color of all the text to something different, or adding a border or background.”

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Written by James Opiko · Filed Under Search Engines 

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