Google Website Optimizer: Free Multivariate Testing

Google has unveiled the “Google Website Optimizer” which allows you to experiment with various aspects of your web pages — for example it minimizes the guesswork in landing page testing.

A “sticky” landing page that attracts clicks, retains traffic and results in conversions, is crucial for successful internet marketing. Designing a landing page that gives a favorable first impression to the user is therefore a crucial factor in your marketing strategy — The Google Website Optimizer will help you do just that — with much less guesswork.

Website Optimizer makes it easier to determine which version of your landing page users like best. Graphical reports show which page resulted in the highest conversion rate.
The data reports are displayed graphically, which makes it easy for you to tweak your site for optimal performance.

While Website Optimizer is integrated into AdWords, it tests all traffic to your site –- including traffic from your AdWords ads, Google search results and any other source of traffic to your site.

Only a small number of advertisers are being invited at this time — The tool will be opened to all Advertisers over the coming months.Take it for a test drive here: Google Website Optimizer

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Written by James Opiko on December 21st, 2006 with no comments.
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