How To Conduct SEO (Search Engine Optimization) Keyword Research

November 20, 2006

Whether you’re launching a new site or just want to better optimize an existing site, your SEO efforts begin with proper keywords research. If done correctly, keyword research lays the foundation for a site that is fundamentally strong in the search engines. You’ll receive more qualified traffic and in turn convert more visitors into sales. Your choice of keywords should be reflected in your title tags, META tags, page headings, page copy, and anchor text for both internal links and external links.

What are your goals?

Before you start your research, you need to define the goals of your site. If you have a video game site, is your goal to sell games? Or is it to sell strategy guides? Or is it to get them to sign up for your forum? Or do you just want them to read your game reviews? It’s fine to have more than one goal for your site, but you should have those goals clearly defined before jumping into keyword research because it will effect how you approach your research.

Adam McFarland examines Keyword Research in his article: Proper SEO Keyword Research

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