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Link Baiting and Search Engine Optimization (SEO)

November 14, 2006

The number of quality inbound links pointing to your website from other “quality” sites is a major metric used by search engines to determine the importance of your website, hence your website’s ranking in Search Results.

In a nutshell: The greater the number of “quality links” pointing to your website, the more respectable your site looks to the search engines… especially Google.

“Link Baiting,” a tactic for attracting prospective linkers. Bruce Clay defines it as follows: Link Bait is more or less anything you create anywhere on the Web that inspires other people to link to it. They can link to it via a Web page, a blog, social bookmark site, tagging site, e-zine, newsletter, IM, email or any other method that tells others about the bait.

FamousAgents.com outlines 21 Key Points To Link Bait Success, a guide that is worth reading.

It all boils down to one common denominator — Rich Site Content!

Pump in fresh content into your site/blog and the links will roll in — all other SEO factors constant. A combination of LinkBaiting and Article Writing is a potent mix for any webmaster in need of an ‘SEO Boost.’

Reference: LinkBaiting - A very effective way to bring qualified traffic to your site

Written by James Opiko · Filed Under Search Engines 

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