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Link Baiting and Search Engine Optimization (SEO)

November 14, 2006

The number of quality inbound links pointing to your website from other “quality” sites is a major metric used by search engines to determine the importance of your website, hence your website’s ranking in Search Results.

In a nutshell: The greater the number of “quality links” pointing to your website, the more respectable your site looks to the search engines… especially Google.

“Link Baiting,” a tactic for attracting prospective linkers. Bruce Clay defines it as follows: Link Bait is more or less anything you create anywhere on the Web that inspires other people to link to it. They can link to it via a Web page, a blog, social bookmark site, tagging site, e-zine, newsletter, IM, email or any other method that tells others about the bait.

FamousAgents.com outlines 21 Key Points To Link Bait Success, a guide that is worth reading.

It all boils down to one common denominator — Rich Site Content!

Pump in fresh content into your site/blog and the links will roll in — all other SEO factors constant. A combination of LinkBaiting and Article Writing is a potent mix for any webmaster in need of an ‘SEO Boost.’

Reference: LinkBaiting - A very effective way to bring qualified traffic to your site

Written by James Opiko · Filed Under Search Engines | Leave a Comment 

Simple Visitor Counts - The First Sin of Web Analytics

November 14, 2006

Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.

Far too often, the purpose of Web analytics is to produce a graph that goes up and to the right. But, good, meaningful Web analytics is a deductive process, not just an effort to produce a chart.

A webmaster needs to invest the time to truly explore the data, gain insight into cause and effect, and understand the underlying data points by filtering out the noise.

Most webmasters “dilute” this important aspect of Internet Marketing to Simple Visitor Counts — which can be very inaccurate and mis-leading.

According to John Marshall — All visitors are not created equal. Many entities arriving at your web site may appear to be human visitors, but in reality are anything but. Unfortunately this inhuman traffic is counted alongside your human visitor, so you can see why “number of visitors” data can be faulty.

John examines a few of the factors that lead to non-human visitors in his great article: The Seven Sins of Web Analytics: #1 Simple Visitor Counts (Must Read!)

Written by James Opiko · Filed Under Marketing, Search Engines | Leave a Comment