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How to find the very best Keywords for promoting your Web Site

November 30, 2006

Using the right keywords is the cornerstone of successful search engine optimization.

Finding the right keywords is an important step that you should take seriously if you want to be successful with your web site.

What can happen if you target the wrong keywords?

You will lose a lot of time and you will lose a lot of sales if you target the wrong keywords. You will invest a lot of time in optimizing your web pages for keywords for which your web site cannot get high rankings at the moment.

Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. In both cases, you won’t get much sales.

How can you find the right keywords?

To find the right keywords, you need information. You must know how often a keyword is searched, how many web sites are listed for a keyword, you must know the intention of the searcher and much more.

For that reason, Axandra has just released a new IBP preview version with a much improved keyword manager:

Keyword tools

Powerful tools help you to find the best keywords for your web site

The keyword tools in the new IBP preview version offer many powerful features:

  • Full Wordtracker integration
  • Full integration of all major PPC keyword suggestion tools
  • Finds new keywords by analyzing competitor sites
  • Powerful keyword combination creator that helps you to quickly create keyword phrases for which you only have to pay the minimum bid on PPC search engines
  • Full Google Search API integration
  • Automated calculation of KEI (Keyword Effectiveness Index), top URL, number of search results and the PageRank of the top URL
  • Quickly creates phrase match and exact match phrases for Google AdWords
  • Quickly creates negative keywords and power posting keyword lists for Google AdWords

It is very important that you choose the right keywords that lead to high search engine rankings and sales. The new IBP version can help you to find these keywords. The new IBP version will be a free update for users of the current IBP version.

Detailed information on finding the right keywords can also be found in the free SEO guide that can be selected in the “Help” menu of IBP.

Search engine newslets

  • Microsoft offers $200 of free ad clicks.
  • Google sees big rise in online business.
  • Yahoo China head quits after barely 40 days.
  • Do not search Yahoo! for ‘franchise‘.
  • Another Google comic strip.
  • See a star on Google Earth.
  • Italy opens probe into Google over bullying video.
  • Oprah visits Yahoo! Answers.
  • Do you know Cyber Monday?
  • Google sites take UK’s top spot.
  • Google flaw adds phishing hole to Web sites.

Article - Courtesy: Axandra.com

Written by James Opiko · Filed Under Marketing, Search Engines | 1 Comment 

Are you blocking IP addresses of Search Engine Spiders in your .htaccess File ….inadvertently?

November 27, 2006

How often do you check your Server Error Logs?

A prudent webmaster needs to keep track of the various IP addresses belonging to — at least — the major search engines: Google, Yahoo and MSN.

You might be blocking vital search engine spiders from indexing your site and hence denying you the traffic that you deserve.

The best place to look for such anomalies is in your server logs, notably the Error Logs.

What makes this task even more difficult is that like all other IP addresses, quite a chunk are dynamically generated, sometimes reassigned or abandoned totally.

Nevertheless, I can’t stress more, the importance of matching your error logs with search engine IP addresses every now and then, to ensure that you are not blocking any — remember, if you block out Google or Yahoo Bot IPs, they won’t send any traffic to your website — something that can be very costly.

Most web hosting companies provide a readable error log within your websites control panel. Alternatively you can setup a Cron Job to email your error log in plain text format, which you can then read in any test editor.

Using your server logs you can also pin-point script errors, internal 500 errors etc., and also determine whether your .htaccess file is operating as it should.

Written by James Opiko · Filed Under Marketing, Search Engines, Web-Dev-Design | Leave a Comment 

The Latest In Search Marketing [11-21-2006]

November 22, 2006

WebProNews’ Mike McDonald and Chris Richardson interviewed many search industry luminaries last week at PubCon Las Vegas. Just click the video image and you will be taken to videos.webpronews.com to view the video you select. You can leave your opinions there as well!

Matt Cutts Discusses Linkbait, Google, the Future

Click To Play - Whether it’s white hat, black hat, paid links or just straight up spam, Matt Cutts is the man with the answers when it comes to search engine optimization and marketing. WebProNews caught up with Matt at last week’s PubCon in Las Vegas, and he had some interesting things to say about the future of SEO/SEM and Google’s move…

Talking SEO, Linkbait, and SEM

Click To Play - Rand Fishkin, Lee Odden, Todd Malicoat – three of the more influential names in the SEO world – took out time to chat with Mike McDonald of WebProNews at last week’s PubCon about some of the important aspects of search engine optimization and marketing that webmasters may not always bear in mind when tailoring their sites and landing pages…

Amanda Watlington Talks MMO Advertising

Click To Play - Massively multiplayer online role-playing games (MMORPGs) have thrived on the concept of providing a completely autonomous virtual world at a user’s disposal. With the prospect of such a captive audience plugged in to a digital community, marketers are looking for new, more socially relevant ways to showcase their products…

Danny Sullivan Looks To The Future

Click To Play - Search Engine Watch’s Danny Sullivan has been the object of much rumor and speculation throughout the blogosphere recently, following his announced departure from SEW and the SES conference series. WebProNews had the opportunity to catch up with Danny at PubCon this week, and he lets us in on his upcoming plans…

Yahoo, Google Collaborate On Sitemaps

Click To Play - There are certain partnerships you cannot ignore and if Google and Yahoo are involved, jointly, then most of the free world will take notice. With that in mind, Tim Mayer of Yahoo and Vanessa Fox of Google have announced, exclusively to WebProNews, they have combined forces to launch Sitemaps.org.

Heather Lloyd-Marting Dishes On Web Content

Click To Play - If you are having trouble writing quality content for your website, if the name Heather Lloyd-Martin, President of the North American leg of Success Works, doesn’t come to mind, you haven’t been doing enough homework. To say Martin is an authority in this particular area is quite the understatement.

Lee Odden Talks Blog Marketing

Click To Play - How do you market your blog? What methods are effective? In this video, TopRank’s Lee Odden discusses various methods to increase exposure to your weblog. Lee was our first interview at PubCon and his information is quite helpful. Check out what Lee’s got going on, especially if you are interested in improving your blog’s exposure.

References: Check out Videos.WebProNews.com for all your search-related video tips…

Written by James Opiko · Filed Under Marketing, Search Engines | Leave a Comment 

Google, Yahoo and Microsoft team up for Sitemaps protocol

November 21, 2006

Last week, Google, Yahoo and Microsoft agreed to support the Sitemap 0.9 protocol. How can this new standard help you to improve the ranking of your web site in search engines?

What are sitemaps and what is the Sitemaps protocol?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.

In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL:

  • when it was last updated
  • how often it usually changes
  • how important it is, relative to other URLs in the site

This helps search engines to more intelligently crawl your site.

The Sitemaps 0.9 protocol is a new standard that will make it easier to create a sitemap that can be parsed by all search engines.

How can you benefit from this new standard?

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support sitemaps to pick up all URLs in the sitemap and learn about those URLs using the associated metadata.

The sitemap allows you to inform search engines about the pages on your web site. Depending on how your web site is structured, it can be easier for search engines to find all of your web pages if you use a sitemap.

Does using the Sitemaps 0.9 protocol improve your search engine rankings?

Using the Sitemap protocol does not guarantee that your web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

A sitemap helps search engines to find your web pages but it does not help you to get higher search engine rankings. High rankings on search engines are the result of good inbound links and optimized web page content.

If your web pages have both, then search engines will give them high rankings.

The new sitemaps protocol can help you to inform search engines about your web pages. Further information about the new sitemaps standard can be found on the official sitemaps web site.

Written by James Opiko · Filed Under Search Engines | Leave a Comment 

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