Must Read Search Engine Research Papers

August 25, 2006

Here are some Search Engine Research Papers worth reading (Courtesy - Kim Roach)

Kim Roach says, “Search engines are becoming much more transparent in identifying what they are looking for when ranking a website. Of course, we’ll never know the exact algorithm, but there are always clues.”

Dig into her article: “Search Engine Strategies News from San Jose The Best in the Industry” to gain precious knowledge about what’s happening in the Search Industry.

Click here to read other articles by Kim Roach - Highly Recommended Reading

Written by James Opiko · Filed Under Search Engines | Leave a Comment

The ROR | XML SiteMap Generator

August 24, 2006

What is ROR?

ROR (Resources of a Resource) is a rapidly growing independant XML format for describing any object of your content in a generic fashion, so that ANY and ALL search engines can better understand that content. ROR is capable of generating XML for describing any object on a website including sitemaps, products, services, menus, images, reviews, contact info, business info, etc. RORweb.com is the official ROR website.

ROR promotes the concept of structured feeds (which is related to the concept of structured blogging) enabling search engines to complement text search with structured information to better understand meaning. ROR information is typically stored in a ROR feed called ror.xml placed in your website’s main directory. Unlike Google Base, ROR feeds can be easily accessed by all search engines: at http://www.your-website-name.com/ror.xml

You can think of your ROR feed as a powerful structured feed for describing all your objects to the search engines: products, services, reviews, discounts, images, events, schedule, podcasts, anything you want.

The current object types and attributes of the ROR format can be found here. We are working with several companies and individuals in defining new object types and attributes for everyone to use. If you want to participate in this effort (i.e. submit a schema, suggest new types and attributes), please contact us at the email address above.

AfroArticles.com is an ROR provider and we have installed this generator at this location: ROR SiteMap Generator

This free tool will crawl your website and generate a ROR Sitemap with up to 1,000 URLs for ALL search engines, not just Google.

References:

Seven Advanced SEO Tactics

Written by James Opiko · Filed Under Search Engines, Web-Dev-Design | Leave a Comment

Hidden Content Sources for Your Website

August 23, 2006

By Kim Roach

As I travel through the Google search engine, there is one element that defines almost all of the top-ranking websites. It’s great content. People come online for information and those that offer the best content reap the greatest rewards.

Unfortunately, this type of content is hard to come by. In most cases, you either have to spend hours in front of the keyboard or outsource the job to others. Both of these options are very costly. One requires your valuable time and the other requires an investment of around $10 - $20 per article.

That’s why I have scoured the net in search of valuable free content sources. I’m still not quite sure why I’m revealing my treasured piles of free content, but I certainly hope you enjoy them.

One of my favorite sources of content is public domain. This comprises the body of knowledge without a copyright. Anyone can use this material for commercial or non-commercial purposes. Below are some excellent sources for public domain material.

…..Article Continued here: Hidden Content Sources for Your Website

Written by James Opiko · Filed Under Authoring, Search Engines | Leave a Comment

Copywriting with Google’s Dynamic Keyword Insertion Tool

August 16, 2006

The Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Using this tool there is a potential improvement in your adwords PPC campaign performance.

In this article, Karon Thackston examines how you can copywrite with Google’s Dynamic Keyword Insertion Tool

REFERENCES:

1. The Definitive Guide to Google AdWords™

Google has set the world standard in pay-per-click marketing, and their elegant AdWords™ program is second to none. The Definitive Guide to Google AdWords™ is recognized by entrepreneurs around the world for being highly readable and jam-packed with tips and tricks for mastering this challenging Google medium.

This is the perfect solution for folks who are frustrated trying to understand and beat the AdWords™ system. You can put the answer into their hands with this outstanding toolkit.

2. If you sell any kind of complex service, technology or sophisticated product, a White Paper is the best way to educate your customers about that technology. You can use a white paper to build your credibility, get free exposure in the press, attract new customers, and drive new technology into change-resistant, conservative markets.

Most white papers are either too technical (boring) or too commercial (thin and cheesy) - but Perry Marshall has written a guide that shows you how to strike the perfect balance. But what’s most important of all, though, is promoting and publicizing your white paper - because the best white paper in the world is no good unless somebody reads it!

Find out about Perry’s Definitive Guide to Writing and Promoting White Papers

3. Most sales people spend all day dialing for dollars, chasing prospects who are mentally if not physically backing away from them, and they waste most of their time chasing deals instead of closing them.

At the same time, most companies spend all kinds of money on advertising and don’t get nearly enough bang for their buck.

Perry Marshall’s “Guerilla Marketing for Hi-Tech Sales People” is an information-packed audio CD that discusses 21 principles that you can use to eliminate cold prospecting and wasted advertising dollars in today’s fiercely competitive B2B marketplace. Get your copy now - Guerilla Marketing for Hi-Tech Sales People