Browse > Home / Marketing, Marketing Portal Updates, Search Engines / What is Link Popularity and how does it affect your website?

What is Link Popularity and how does it affect your website?

July 18, 2006

Link popularity is defined as a measure of the quantity and quality of sites that link to your site. Search engines use link popularity as part of their ranking criterion. Google especially, lays stress on Link Popularity. The big three search engines namely Google, Yahoo and MSN rely on their own proprietary algorithms to determine Link Popularity per site.

Google uses it’s Page Rank algorithm to rank incoming links to a site. Further information on the original algorithm can be found at The Anatomy of a Large-Scale Hypertextual Web Search Engine.

Webmasters should check their Link Popularity often to aid them in their marketing and search strategies. Here is a very popular Link Popularity Check Tool.

Here are some strategies you should deploy to increase your link popularity:

1. Try to get as many one-way inbound links as you can. Direct reciprocal linking does not count as much as one way inbound links. Link Baiting is an excellent strategy to utilize in this instance.

2. List your site in major directories such as Yahoo! and ODP (Open Directory Project)

3. Internal Linking: Link to your internal pages with appropriate keywords so as to enable search engines to spider deep into your site and to determine the popularity of your internal pages

4. Submit articles to article directories such as Afro Articles Article Marketing Directory

SEO is a science within whick Link Popularity is just but an aspect, and in order for you– the webmaster to succeed you must equip yourself with the latest SEO - Search Engine Optimization Tools available, and keep abreast with the latest SEO News & Facts.

Written by James Opiko · Filed Under Marketing, Marketing Portal Updates, Search Engines 

Comments

Got something to say?

You must be logged in to post a comment.