Article Writing Tip – Deep Linking in the Resource Box!

What is deep linking?

According to WikiPedia ‘deep linking‘ on the World Wide Web, is the act of placing on a Web page a hyperlink that points to a specific page or image within another website, as opposed to that website’s main or home page. Such links are called deep links.

According to w3C.org, Deep linking is the practice of publishing a hyperlink from a page on one site to a page “inside” another site, bypassing the “home” or “portal” page.

Most article authors simply place a link to the main page of their websites in the article Resource Box, for example: http://www.afroarticles.com/ . If your site has a poor navigational structure and/or cannot be indexed effectively by search engines due to a variety of reasons including ‘bad page coding’, then you might want to consider deep linking.

In our directory an author may link to virtually any page on their website to promote products and services that may displaced from the ‘root’ of your website. For example if we wanted to promote the book: ” Pay-Per-Click Search Engine Marketing Handbook” located in our marketing portal’s Amazon Module we would use the deep link: http://www.afroarticles.com/portal/modules.php?name=Amazon&asin=1411628179 [A static link would be even better]

Remember that if you have a website with many pages, most search engine visits will not go through your site via the home page at all times. It is necessary that you ensure that search engine landings on your website are not only on your main page but also on internal pages. Therefore creating and optimising many individual pages for targeted content is a recommended SEO tactic. Spread your content out and do not stuff everything on your main page. Each additional page of targeted content is yet another “Search Engine Doorway” for your site…and if your run adsense on those pages it may result in additional earnings.

Last but not least I would prefer that a link exchange partner link to an ‘inner page’ that is relevant to his content and vice-versa than a direct main to main page exchange. Jim Boykin dicusses this issue in-depth on his blog. Go read it: Tips for finding the best pages to get links from.