New MSN tool: detecting online commercial intention

May 30, 2006

The new tool lets you check URLs and search terms for “commercial intentions”. Enter a search term or URL and get their Commercial Intention and the confidence score.

This tool can be useful for keyword research because non-commercial keywords usually don’t lead to results. The tool only works with MS Internet Explorer.

According to MSN, you input a search term or URL and get it’s Commercial Intention and the confidence score. For example, if users are searching for query: LCD monitor, it is very likely that they want to purchase a LCD monitor, therefore the commercial intention is strong with confidence = 0.74. For Web pages, MSN defines two levels of commercial intention: informational and transactional.

Check it out here

Written by James Opiko · Filed Under Search Engines