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Google in the Garden of Good and Evil
In Silicon Valley, Google's moral code is a contentious issue. To its local boosters, Google can do no ill; but to critics on both the left and the right, Google epitomizes all the worst hubris, hypocrisy, and greed of the dot.com era.
Microsoft Going After Google
For advertisers and search marketers, a deal between Microsoft and Yahoo could bring much needed competition and growth to the search marketing industry. It could also benefit search engine users by introducing a healthier competitor in the organic or natural search listings.
Is Google Really Big Brother?
Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services.
Yahoo Used in Spyware Click Fraud Scheme
Through its Overture pay per click search division, Yahoo has been found facilitating fraudulent click activity generated by known spyware makers including 180solutions, Intermix, and Direct Revenue. The Spyware - Click-Fraud Connection shows how at least a dozen different spyware firms redirect Internet users searches through their servers, inserting Overture ad links on unrelated websites or with pop-ups triggered by those sites.
PageRank Toolbar - Let's Put it to Bed
Pagerank – it is debated by SEO's and misunderstood by website owners. At one point in time, pagerank was the all important feature for determining where you ranked in search results. It was, by all calculations, a measure of the importance of a website.
New acquisition: Can we expect a shift in Google's ranking algorithm?
4/11/2006: Google recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon. Although the acquisition has not been confirmed yet, Google has confirmed that Ori Allon is now employed at Google headquarters in Mountain View, California
Is Google No. 1 Forever?
Google is without a doubt the world's number one search engine. According to the research firm Neilsen/NetRatings, Google's share of the global search market in February 2006 was 48.5%, more than double the 22.5% share its nearest rival Yahoo saw. Having been the engine of choice for nearly five years, Google is synonymous with search. Because Google is the first thing most folks think of when they think about search, it is the most important search marketing venue, at least for the vast majorit
Google Algorithm Problems
The algorithm problems seem to fall into 4 categories. There are canonical issues, duplicate content issues, the Sandbox, and supplemental page issues.
As Search Engines Grow Smarter, Will You?
As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we've held in the industry for some time, that there are shortcuts aplenty in the hunt for better search rankings. Search experts at ICMediaDirect.com dissuade clients from thinking that they can or should fool Google and Yahoo. Instead, we show them solid methodology that works. Above all else, your web
The Importance of Meta Tags: Providing the Human Touch
For the uninitiated, meta-tags are pieces of code within your website that contain information about each page. These tags are supposed to tell search engines and users what the page is about.
How To Get Floods Of Traffic By Using Link Directories
So you've finished your website masterpiece and want nothing more than spreading out the word and receiving tons of traffic as soon as possible? Now you might think of a way of a good way to drive traffic to your website in no time. What could it be? Article submissions? Press releases? Link exchanges? Sure! But each an every method requires a huge amount of work and most of all... time! Imagine those countless hours of writing articles or trying to formulate an effective press release. Requesti
Google AdSense Tips
AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense. Other webmasters use Google AdSense to supplement their revenue.
SEO Link Building With Web Content Secrets
It's the timeless question: how do you get other sites to link to you? The most commonly discussed ways are reciprocal linking (swapping links) and buying links. Yet there's another important tool for building links that should be a part of your toolbox: distributing content in exchange for one-way inbound links.
Tips for Getting Your Website Listed on Yahoo
Treat Yahoo as both a directory AND a search engine. Yahoo offers a number of different search results. Part of their search results come from an actual search engine, and some of their results come from human editors, called surfers. Every Yahoo directory submission is viewed by a person. (Search engines use spiders and indexing software). Admission into the
Yahoo directory is entirely at the discretion of the Yahoo surfer viewing your site.

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