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Kim Roach's Articles in RSS

Quality Content + RSS Syndication = Increased Exposure
According to DoubleClick, one of the nations largest email marketing companies, the average open rate for an electronic newsletter is 27.5%, while the average click-through rate is 7.2%. Email is not the dependable content delivery mechanism that it once was. Spam filters, blacklists and content overload have plummeted email delivery rates. Chances are that more than half of your email subscribers aren't reading your messages. In fact, your message may not even make it to their inbox.
How to Integrate RSS Into Your Marketing Mix
RSS is turning into one of the most popular distribution channels for webmasters, publishers, article writers and news syndicators. With RSS, you have the opportunity to have a continual digital conversation with your readers. You can use RSS to syndicate a wide variety of media formats including text, video, and audio.