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Jim Hedger's Articles in Search Engines

Google's Personalized Results
Two years ago, Google presented a personalized homepage for account holders. This weekend, it officially rolled out personalized search results as a member service.
Clicking into the Future: Predictions for 2007
While 2006 was a great year for webmasters it was a time of great change and challenge in the search engine sector. The most notable trend from 2006 was the continued advancement of Google against natural rivals Yahoo, MSN and Ask, as well as its persistent movement towards other, less obvious advertising venues. Next week we will look back at the ghosts of 2006 but as the New Year approaches, thoughts turn towards the spirits of things to come.
Small Events Spell Seismic Shifts in Search
A number of events over the past three weeks have set in motion a chain of events that will unfold over the remaining months of 2006, setting the stage for a bizarre and highly fluid 2007.
Google's Growing Online Office
The stakes for Microsoft and Google are high with Microsoft preparing to release its new Internet focused operating system, Vista before the end of 2006. Until recently, Microsoft was able to bank on the storage space offered by personal computers. Its operating systems run from the hard drive and most digital documents composed by computer users are stored on those users' hard drives. The security of the hard-drive dependent storage system Microsoft enjoyed is about to change radically.