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Jim Hedger's Articles in Pay-Per-Click (PPC)
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Dreaming of Pay Per Click Sausage
The search engines themselves tend to downplay issues associated with click fraud at one point suggesting that outright fraud accounts for only one half of one percent of all click activity. If that estimate was in fact true, why would so many people think click fraud is a problem?
Meandering the Margins of Goog and Evil
As the world's most popular search engine, Google is, for the most part, thought of most kindly by most of the people, virtually all of the time. People trust it. Businesses are built around it and in business, trust is everything. So what would a reasonable person think when the largest entity in search advertising is said to betray the trust of its advertisers from time to time?
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