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- Search Marketing Industry Shake-up Imminent
SEO has evolved so far and so quickly in the past six months that it as a practice is hardly recognizable from its humble roots, much like a Neanderthal placed beside any given Homo Sapien. The thread that ties the past to the present is search. Everything still comes down to some sort of search. Nevertheless, the traditional view of SEO services is over. - Google's Personalized Results
Two years ago, Google presented a personalized homepage for account holders. This weekend, it officially rolled out personalized search results as a member service. - Dreaming of Pay Per Click Sausage
The search engines themselves tend to downplay issues associated with click fraud at one point suggesting that outright fraud accounts for only one half of one percent of all click activity. If that estimate was in fact true, why would so many people think click fraud is a problem? - Clicking into the Future: Predictions for 2007
While 2006 was a great year for webmasters it was a time of great change and challenge in the search engine sector. The most notable trend from 2006 was the continued advancement of Google against natural rivals Yahoo, MSN and Ask, as well as its persistent movement towards other, less obvious advertising venues. Next week we will look back at the ghosts of 2006 but as the New Year approaches, thoughts turn towards the spirits of things to come. - The Life and Near Death of DMOZ a.k.a Open Directory Project (ODP)
The casket was all but closed on the venerable Open Directory Project (ODP, or dmoz.org ). A December 16 blog post by an ODP founder, Rich Skrenta, "DMOZ had 9 lives. Used up yet?," suggested that the directory at DMOZ is now, like Marley's ghost, deader than a doornail. DMOZ was down and, for over a month and a half, it looked like it was down for the count. - Meandering the Margins of Goog and Evil
As the world's most popular search engine, Google is, for the most part, thought of most kindly by most of the people, virtually all of the time. People trust it. Businesses are built around it and in business, trust is everything. So what would a reasonable person think when the largest entity in search advertising is said to betray the trust of its advertisers from time to time? - Small Events Spell Seismic Shifts in Search
A number of events over the past three weeks have set in motion a chain of events that will unfold over the remaining months of 2006, setting the stage for a bizarre and highly fluid 2007. - Search Marketing and Social Media
The phrase Social Media Optimization, (SMO), has quickly become an industry buzzword in search marketing circles. The term refers to the practice of crafting, altering or augmenting profiles, images, movies and other files to be easily found and well shared in social media applications such as 43Things.com, MySpace, Tribe.net or Flickr, and by interested parties throughout the blogosphere. - Grand Slam SEO! Can My Site Rank Well on all Four Major Engines?
One of the most frequently asked questions readers and clients ask, revolves around how websites can be best optimized to meet the algorithmic needs of each of the major 4 search engines, Google, Yahoo, MSN and Ask. - Being A Bigdaddy Jagger Meister
It took a little while to start to figure it out. Such things almost always do. After months of observation, research, discussion and debate, Search Engine Optimization experts appear to be getting a better handle on the effects of Google's Bigdaddy infrastructure upgrades. - Semel Shutters Windows Deal while Ballmer Waxes on the Future
Yahoo is not going to sell its self in part or whole to Microsoft. Over the past two weeks, there have been rumblings of a potential merger or outright acquisition involving the two tech giants. In an interview with the Financial Times, "Yahoo rebuffs Microsoft offer", Yahoo CEO Terry Semel confirmed rumours regarding discussions between the two firms but stated unequivocally that Yahoo is not for sale. - Google's Growing Online Office
The stakes for Microsoft and Google are high with Microsoft preparing to release its new Internet focused operating system, Vista before the end of 2006. Until recently, Microsoft was able to bank on the storage space offered by personal computers. Its operating systems run from the hard drive and most digital documents composed by computer users are stored on those users' hard drives. The security of the hard-drive dependent storage system Microsoft enjoyed is about to change radically.
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