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Jerry Bader's Articles in Website Design

Designing Websites That Appeal To The Senses
The lesson we should learn from SenEx Design concepts is that websites need to be designed for people not search engines. Delivering a clearly understandable marketing message is achieved by tapping into the psychological and emotional responses triggered by sensory experiences. That is how you need to communicate to an audience separated from you by the vast expanse of the Internet.
The Next Generation Website Model
The next generation of websites will have a vastly different way of communicating information to their visitors. Websites will evolve into true communication platforms that will take advantage of the Web's multimedia capabilities and the Internet's broadband penetration.
9 Practical Reasons Why Web-Audio Is A Necessity
It only takes 136 words to write sixty seconds of audio. With the right 136 well-written words, delivered by a carefully chosen, professional voice-over artist, you can deliver more than just a pitch: you can deliver your entire marketing message, corporate personality, and brand image.