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Jerry Bader's Articles in Advertising & Promos

Six Questions That Produce Successful Web Advertising
You would think that everyone in business would be able to tell you what they do and why you should be doing business with them; unfortunately the sad truth is many business executives can't. In fact one of the biggest problems in designing websites has always been getting appropriate raw material that can be turned into meaningful presentations: a handful of badly written brochures and a few out-of-date photographs are not going to make much of an impression.
The Role of Memory In Website Content and Advertising
The more we know about how human beings process and recall information, the better we become at communicating our marketing messages to website audiences that are decidedly more complex, and emotionally motivated, than can be determined by mere demographic profiling or statistical Web-visitor analytics.
Anatomy of a Web-Advertising Campaign
Anyone in business who has any interest in using the Web to further his or her business is well aware of "search engine optimization." Not a day goes by that my email in-box isn't loaded with information on how to get the best search engine results, and not a week goes by that a client or potential client doesn't request that their website be not just search friendly but search engine fanatical.