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The Law of Dissatisfaction: How To Motivate Prospects
The evidence is clear, the most effective way to deliver a marketing message is a Web-video using a professional performer who knows how to use his or her voice, expression, and body language to drive the point home. Two things motivate all potential customers: a feeling of dissatisfaction and a desire for change. All good advertising creates a focused storyline with a singular message that stirs the emotional dissatisfaction in the audience and offers a solution that will initiate change.
Six Questions That Produce Successful Web Advertising
You would think that everyone in business would be able to tell you what they do and why you should be doing business with them; unfortunately the sad truth is many business executives can't. In fact one of the biggest problems in designing websites has always been getting appropriate raw material that can be turned into meaningful presentations: a handful of badly written brochures and a few out-of-date photographs are not going to make much of an impression.
How To Compete With The Big Boys
The Web has always been an egalitarian environment where smaller companies could present themselves using the same techniques as the big boys, and if these companies did it well they could stand side-by-side with their competitive behemoths.
11 Ways To Drive Traffic Away From Your Website
If you want to drive traffic away from your site make sure you build in as many stumbling blocks as possible -- If you really are determined to fail, make sure you provide website visitors with as many reasons as possible to leave your site: irrelevant links to your favorite sites, links to your suppliers because you're too cheap to put their information on your own site, or any combination of the reasons mentioned above, all contribute to driving traffic away from your site.
The Role of Memory In Website Content and Advertising
The more we know about how human beings process and recall information, the better we become at communicating our marketing messages to website audiences that are decidedly more complex, and emotionally motivated, than can be determined by mere demographic profiling or statistical Web-visitor analytics.
Anatomy of a Web-Advertising Campaign
Anyone in business who has any interest in using the Web to further his or her business is well aware of "search engine optimization." Not a day goes by that my email in-box isn't loaded with information on how to get the best search engine results, and not a week goes by that a client or potential client doesn't request that their website be not just search friendly but search engine fanatical.
Designing Websites That Appeal To The Senses
The lesson we should learn from SenEx Design concepts is that websites need to be designed for people not search engines. Delivering a clearly understandable marketing message is achieved by tapping into the psychological and emotional responses triggered by sensory experiences. That is how you need to communicate to an audience separated from you by the vast expanse of the Internet.
The Next Generation Website Model
The next generation of websites will have a vastly different way of communicating information to their visitors. Websites will evolve into true communication platforms that will take advantage of the Web's multimedia capabilities and the Internet's broadband penetration.
9 Practical Reasons Why Web-Audio Is A Necessity
It only takes 136 words to write sixty seconds of audio. With the right 136 well-written words, delivered by a carefully chosen, professional voice-over artist, you can deliver more than just a pitch: you can deliver your entire marketing message, corporate personality, and brand image.

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