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Jerry Bader.'s Articles


Search Engine Marketing	Web Usability & Conversion Optimization
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A Web-Branding Blueprint For The Experience Economy
Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding Failure to adapt to new realities results in potentially unwanted dramatic consequences
Does Your Website Need a Magic Act?
In preparation for an initial meeting with a new client, we were asked to preview their website to see if we could come-up with some ideas for re-branding the company, and invigorating product sales. The client was suitably impressed with our thoughts but there was one problem, the product line that we stressed was not the focus of the company
Search Engine Optimization, Google, And The Reptilian Code
Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques. Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-market....
The Campaign Killers: 12 People You Need To Fire
Sometimes it seems like the hardest thing to do in business is to get things done: so little time, so many obstacles And when it comes to marketing it gets even worse, after all there are all those administrative details that need to be dealt with, emails, inquiries, suppliers, and on and on
Upgrading Your Company Website
Dealing with website development issues can be an overwhelming task There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests
Web-Programming: An Alternative To Unproductive Advertising
As of this writing the television writers in Hollywood are on strike The significance of this strike will be felt far beyond the current television season and impact what and where people will get their entertainment in the future
Web-Video Campaign Creation 101
Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff

Most people, especially those addicted to late night television also recognize the standard infomercial format with the familiar over-enthusiastic host, obnoxious pitchman, the ebullient paid shills, and the fabricated, fantastical demonstrations

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