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Conversion Rate Optimization - Part 1
Within the e-commerce sphere, the "mind games" between site owners and search engine designers have focused on search engine optimization (SEO). After all, you can't make a sale if visitors aren't reaching your site. However, as the web marketplace grows exponentially more competitive, attention among webmasters and site owners has turned to conversion optimization – converting site visitors to buyers.
Defend Against Black Hat SEO: Your Webhost Can Help
The world wide web is a dynamic, exciting place to launch a new business or promote your organizations message. Its also a lawless landscape in which black hats crackers, hackers and other on-line evil doers roam with very little oversight or law enforcement. And that means its up to every site owner to ensure that his or her site is defended against intrusions, code injections and other forms of attack.
Search Engine Optimization and Semantics: Index Content Not Keywords
Despite the awesome drawing power of the www and its ability to sell products and broadcast messages, as site designers and owners, we’ve only begun to harness the true power of a fully-compliant semantic web.
Search Engine Promotion: No Strategy. No Success.
Whether you're planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on five key factors, all of which should be weighed carefully before you take another step. Here are the five, most important considerations in the development of any search engine promotion.