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Alexandria K. Brown's Articles in Marketing

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13 Steps to a "Slippery Slope" Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.
Your Fortune is in the Follow Up!
Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?
Does Your Parking Lot Look Busy? Your Prospects are Watching
What's even funnier is that the food at those places isn't even great, but I keep thinking I must be missing something since so many other people like it!
7 Marketing Lessons We Can Learn From TV Infomercials
You may think of these often annoying programs as "trash TV", but think again. Did you realize that they use many of the exact same strategies that we should?
11 Quick (and Good) Content Ideas for Your Ezine or Website
While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch.
How Starting Your Own 'Country Club' Can Skyrocket Your Revenues!
However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it enticing for me. I mean, who WANTS more junk mail? So if you simply ask me if I'd like to be on your mailing list, the answer will usually be NO.