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9 Keys to an Effective Website By : Erin Ferree
Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company's level of professionalism and exposure – AND drive business and sales!
Conversion Rate Optimization - Part 1 By : Frederick Townes
Within the e-commerce sphere, the "mind games" between site owners and search engine designers have focused on search engine optimization (SEO). After all, you can't make a sale if visitors aren't reaching your site. However, as the web marketplace grows exponentially more competitive, attention among webmasters and site owners has turned to conversion optimization – converting site visitors to buyers.
Does Your Website Need a Magic Act? By : Jerry Bader.
In preparation for an initial meeting with a new client, we were asked to preview their website to see if we could come-up with some ideas for re-branding the company, and invigorating product sales. The client was suitably impressed with our thoughts but there was one problem, the product line that we stressed was not the focus of the company
Fine-Tuning Your Sign-Up Page By : Todd Follansbee
The sign-up page for a subscription or white paper is the "money page" for many sites and determines success or failure. An exit from the sign-up page is rarely recovered.
How to Build Consensus for Online Purchases By : Todd Follansbee
Most decisions of consequence require consensus -- travel, purchase of business equipment, education, wedding gifts, expensive clothing. The boss or business associates -- even your spouse -- often need to weigh in and reach agreement that this purchase a good idea. The more expensive the product or service, the more likely it is that the purchase must be preceded by a consensus among several people.
How to Build Landing Pages that Convert By : Jeff Horsager
Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure.
How to Increase Your Conversion Rates By Up to 500% Using the Free Google Website Optimizer By : James Perious
Google recently released a new tool called the "Google Website Optimizer." Those familiar with testing conversion rates know that the best way to do this is to "split test." Google Website Optimizer makes split testing multiple variations of a page surprisingly easy and efficient.
My SEO's Good. Now Should I Work On Conversions? By : Karon Thackston
It happens more frequently than you might think. People spend a lot of time and money getting their sites ranked highly in the search engines, but give little or no attention to converting their visitors into paying customers.
Search Engine Optimize Your Website Before It Launches By : Michael Harrison
Are you launching a new website? There's no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.
Some Things To Consider When Evaluating Your Website By : Steven Collins.
You have either put a lot of effort into your website or you have paid someone else a lot of money to put the effort in for you. Either way, whatever the purpose of the website, you want to get the most out of it. The question now becomes, how you can tell if your website is likely to succeed.
The right web design look and feel - Does it matter? By : Ralph Ramah
This might seem like an obvious statement. Of course the look and feel of my web site matters but how much does it actually matter and what can I do to improve my web design interface?
The Top Five Website Conversion Strategies Used By Internet Marketing Gurus By : Jo Han Mok
We all would love to see our customers continue to buy from us and seeing visitors transform to our buyers before our very eyes. But how do we really ensure that this transition can take place without much effort? Find out how Internet marketing gurus do it!
Web Usability and Accessibility are as Important as Search Engine Prominence By : Eugene Mulligan
Having attracted visitors to your website through prominent search engine placements, it is vital not to lose them by failing to connect. Different visitors will have different priorities and levels of satisfaction. In order to reach and retain as many as possible and to maximize the chances of conversion, you should consider your site's usability and accessibility.

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