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Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows
By :
Susan Friedmann
Tradeshows offer the most overt intelligence gathering environment imaginable... It is important to pay careful attention to any unfamiliar exhibitors... carefully approach tradeshows with one eye toward protecting your intellectual assets.
Rising Exhibiting Costs Places New Premium on Efficiency
By :
Susan Friedmann
To ensure the maximum ROI possible, in order to justify the spiraling costs... here are the top five ways to get the most out of every tradeshow...
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