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RSS Publishing - Is It A Replacement For Email Marketing? By : Heris Yunora
RSS (Really Simple Syndication) has been referred to as a "pull" technology rather than a "push" technology Similar with autoresponder, this technology allows people to keep up-to-date with new information without having to visit the site that provides the information every day
Quality Content + RSS Syndication = Increased Exposure By : Kim Roach
According to DoubleClick, one of the nations largest email marketing companies, the average open rate for an electronic newsletter is 27.5%, while the average click-through rate is 7.2%. Email is not the dependable content delivery mechanism that it once was. Spam filters, blacklists and content overload have plummeted email delivery rates. Chances are that more than half of your email subscribers aren't reading your messages. In fact, your message may not even make it to their inbox.
How to Integrate RSS Into Your Marketing Mix By : Kim Roach
RSS is turning into one of the most popular distribution channels for webmasters, publishers, article writers and news syndicators. With RSS, you have the opportunity to have a continual digital conversation with your readers. You can use RSS to syndicate a wide variety of media formats including text, video, and audio.
11 Practical Uses for RSS in Business By : Andi Wize
Are you wondering what you can use RSS for right now? Here are some practical examples of RSS at work.
Internet Marketing Is Going To The Feeds By : Jack Humphrey
This change is permanent: Marketing your website without taking advantage of RSS feeds will be the biggest mistake you can make in 2006 and beyond.