Article Marketing Tips for Greater Profit

By: Tim Gorman
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][Post to BookMarks @ AfroArticles.com]

[ Posted On: 2007-06-21 ]

If you have been interested in making some extra money on the internet, then no doubt you've heard of the goldmine known as article marketing. Even if you haven't actually made money with articles yet, certainly you realize the potential. I hope so, you're missing out otherwise.

The task of actually submitting your articles to the article directories is already easy. This is because of the article submission software already available online. (There's good free software available as well as retail versions.) And while it's nice to be able to submit to more than one article directory at a time, it's only a start. Because the big picture is that you need to give the readers what they want, first and foremost. Anything less and you're just wasting your time and effort. (You'll hardly waste your readers' time, because they'll just scan your article for about 5-10 seconds before they realize the article is boring and/or not filled with valuable content before they click away.)

What follows are 3 common mistakes made by many people when it comes to writing articles, and ways to avoid them:

1. Publishing articles that do not help readers in any way.

Either way, the article won't get read (at least beyond a few sentences or so). And remember that if your article doesn't get read all the way through, then your author's resource box will not get read, either. And if your author's resource box doesn't get read, the link back to your site (backlink) will not get clicked. Since this is the main reason you'll submit articles to the directories, it pays to take the time to make your articles as informative and as interesting as possible.

But most entrepreneurs (including me) that submit articles to the online directories are not talented authors. Maybe you are, maybe you're not. No problem. In any case, don't fret over each article; don't worry that it's not a perfect bit of witty, insightful prose. Instead, make sure it does a good job explaining the subject of the article. If you're also able to make your article interesting and witty at the same time, great. But concentrate on good content; make the reader feel he or she is getting valuable new information or perhaps old information presented from your unique point of view.

2. Confusing the reason to submit an article with the reason for writing it.

There are three big benefits you get for submitting articles to the article directories. These benefits are: Branding, Lead Generation, and Promotion. There is, however, only one reason why an article is written...and that is to inform your readers. If your article fails to do that (or do that well), then it won't achieve these 3 benefits, because nobody will be interested in reading the article. So never, ever forget that the primary purpose of writing an article is to inform your readers. The reason you submit an article to the directories are for your own "selfish" reasons; but think only of your readers when you write the article.

3. Not making full use of the promotional opportunity of submitting an article.

You are no doubt aware that submitting articles is great to get more backlinks back to your website. This is great, but you can get many more visitors and better search engine placement from the same article by doing the following:

Be sure you mention keywords at various places throughout your article. And not just any keywords, but 3-5 word keyword phrases. (These are called "long-tail" keywords.) The long-tail keyword phrases will pay your bills. They result in very targeted, ready-to-buy traffic. Think "quality" not "quantity."

But don't overdo the keyword phrases, such as in this example: "SCUBA diving in the Bahamas is a wholesome activity because SCUBA diving in the Bahamas is clean and doesn't disturb the environment. SCUBA diving in the Bahamas is fun because SCUBA diving in the Bahamas"...etc. (You get the picture. Obviously, "SCUBA diving in the Bahamas" is the long-tail keyword phrase that is overused.)

Actually, if you just write naturally you will likely end up using your keywords the optimum number of times at various places. But this means that you must write well; you must write a good informative article. This makes sure your keywords will show up naturally because it "forces" you to use them.

Anchor text can also help you get links and clicks. Use anchor text where you can--especially in your author's resource box. (Article directories ,however, will not allow you to use anchor text in the main body of the article.)

Article Source: http://www.afroarticles.com/article-dashboard

About The Author: Tim Gorman -- If a full-time Army Captain (Tim Gorman) can submit articles to article directories and make $10K extra money per month in just a few hours a night, then you can too! Learn online article submission techniques that will pay off at honestysellsbest.com.

| View Profile & All Articles By: Tim Gorman |

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